Drug and cosmetic marketing to attract female customers into the pharmacy trilogy - pharmacy - pharmaceutical industries

Drug and cosmetic marketing to attract female customers into the pharmacy trilogy - pharmacy - pharmaceutical industries

To the pharmacy, since the area of operations and consumer orientation constraints, could not immediately establish customer to the pharmacy consumer confidence in cosmetics and pharmaceuticals. Therefore, management strategies, training people to purchase medicines and cosmetics to buy a fixed frequency is the key.

Drug and cosmetic properties of the category itself determines the frequency of their consumption habits and purchase is not easy to change, so we can buy from the high frequency of women and easy to change consumer habits extension category start?? Female personal cleaning products. In fact, most pharmacies have this line of business, but operating on the category of such goods only as an extension of the shelf display, pharmacy operators are not fully aware of their changing consumption habits and the importance of stimulation frequency of purchase. In fact, these categories is the leading cosmeceutical category.

First, we should use these categories to attract female customers into the pharmacy; the second step, training to become frequented by customers; The third step is to guide customers to accept the concept of professional skin care, makeup products and then buy drugs, complete change in spending habits process.

First stage and second stage of the goal to attract female customers into the pharmacy, and to increase the frequency of its Check In. Cleaning products for personal consumption with alternative properties, so attracted by the brand and price to meet very easy to operate. My mother in Taiwan pharmacies operate commodity success, is to use powdered milk, diapers brands and low prices, first change to the supermarket to buy customer's spending habits, increase customer shopping frequency into the pharmacy, pharmacy, through market Sell Volume share of the increase, while support by suppliers, and selective advantages in price after the goods transferred to the mother and child and maternal and child health professionals Food Sales of high margin category, and by the professionalism of the pharmacy, the final consolidation of the professional sales form mother to child.

Drugstore personal cleaning products, such as shampoo, hygiene supplies, the market must be the basic brands are available in select small and medium size, price, promotion and display more than the big supermarkets have the flexibility in order to achieve our desired goals first and second stages.

When we complete the first and second stage, with enough female customer base, the pharmacy will need to streamline brands, increase the special features of drug and cosmetic brands, using price and professional recommendation, the customer business from the general customer pulled up to the skin care or attention to customer care layer, so as to more effectively and quickly to establish a possible purchase of specialized cosmeceutical Check In customer groups. With the goal of consumer groups and the Check In frequency, only to sales target category, which is an important class of operating new business strategy.

In addition, the drug makeup Marketing There are several key strategies, such as the shape store atmosphere ( Decoration And display props, staff Clothing Service attitude), personnel training and grooming, professional and related configuration and Drugs Knowledge and sales training, target groups, members of customer management, professional procurement team building, professional pharmacy image building, etc., are introduced and a solid drug pharmacies selling makeup critical success factor.

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