Dynamic Advertising & The Sex Industry
Dynamic Advertising & The Sex Industry
Dynamic Advertising & The Sex IndustryWell we all know sex sells right? Well the title got you to read further, didn't it? Adult bars are now using digital signage to promote their drink special deals.
Like all companies, an adult bar wants to get every single cent out of its visitors, maximising their profit, now this is an industry that is aimed mainly at males, now here is the kicker, during the world cup in South Africa one bar in the US was providing information on the final scores - especially when America was playing, so that fans could follow who was in and possibly out of the next part of the world famous soccer tournament that comes round every 4 years.
How did they achieve this and why?
Well some die hard fans of football may cut their visit short at the bar, reducing the takings and the profit of the bar owner. His idea was to use a massive digital menu board around 60" in size that was hard wired to an external media player, this media player was also wired to the internet and brought up to date RSS feeds from a soccer news site.
The content that the media player fed was the owners special drink deals, promoting new drinks and actively encouraging guests to spend more money. So yes electronic dynamic advertising is now being installed in the adult industry now, will it ever slow down? How long will it be before these kind of ads are promoted on roadside billboards?
Could this be used outdoors? I doubt it as it would require a lot of discussions with the relevant authorities to get the content accepted, otherwise moms and families would and could be offended when they pass the outdoor digital signage advertising their services.
In the restrooms of the bar, the owner installed tiny screens with images of their girls, so customers to the bathroom are reminded why they are their and what they are missing.