E Commerce Website Design For Building Your Brand

The advantages of shopping online are obvious: the internet is open 24/7

, it's easy to compare prices online, and online shopping saves trips or calls to stores to find out if a product is available. If you plan to use your business's website to sell directly to visitors, investing in good e commerce web design is critical to your success. Many factors come into play in helping visitors make the leap from visitor to buyer, and good design maximizes those factors in your favor. Making that first purchase from your site easy and pleasant increases the chances that a visitor will return or recommend your site to others.

Your Business Must Gain Trust

Even though online shopping is very popular and has steadily increased in popularity over time, there are still plenty of reluctant shoppers out there. If a visitor has had a bad online shopping experience elsewhere, he or she may be more reticent about purchasing something from your site. Good e commerce web design helps convince the reluctant shopper that purchasing from you will be a good experience. It is important that your site emphasize privacy and security, and if you can include straightforward information about returns and refunds, you'll reassure these shoppers and increase their trust.

Help Visitors Find Exactly What They Want

Did you know that one of the primary reasons people don't purchase from a website has nothing to do with price or lack of intent? The main reason people don't buy is that they don't find what they need. That means that making your site easy to navigate is critical to success. When buyers know exactly what they want, your site needs to help them find it quickly. Even when a visitor is only browsing, knowing that the product they want is available and easy to find increases chances that he or she will return to your site when it's time to buy.

Showcase Products Effectively

Product photos should be clear and simple. Shoppers don't like having to register or add a product to their virtual shopping cart in order to find out a price, so make sure prices are clearly displayed. Reviews by shoppers that are easy to access can turn reluctant shoppers in your favor as well. The exact phrase "Add to Cart" is far more effective at winning over buyers than the phrase "Buy Now" because adding something to a cart is not as big a commitment. When your "Add to Cart" button is easy to find and in bold colors, you make it that much more convenient for a visitor to make a purchase.

Make Checkout Easy and Quick

When discussing e commerce website design with a web designer, make sure you work together to make checkout easy and quick. The more steps between adding something to a cart and actually submitting the order, the more chances a buyer has of backing out. One-page checkout, as opposed to long, multi-step forms, can improve sales rates dramatically. With e commerce, just as with bricks and mortar commerce, convenience and a positive experience drive sales most effectively.

by: Beth Swanson

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