E-commerce Website Design And Development How Will You Stand Out From The Rest?

With an e-commerce store your business is completely an online experience for site visitors

. As the heart of your business is online you only have one chance to make a good impression. The design, layout and user-friendliness of your website will determine how long site visitors stay on your website and ultimately make a purchase.

You spend lots of time planning, developing and marketing your website so you want to make sure visitors will be happy when they get to your site and not run into any road blocks that will send them running to your competitor.

Here are a few things to consider to make the user experience as positive as it can be:

Website Design

You only have a matter of seconds to grab the visitors attention and give them the urge to continue browsing your website. If you cant grab them in that short timeframe they will hit the back button and disappear forever.

Every successful e-commerce website has a few things in common: a professional, yet simple design, a user friendly navigation system and a easy to use website. When selecting a web design company to build your e-commerce website review their portfolio to make sure they have experience developing e-commerce websites.

While in the process of having your e-commerce website designed, here are a few tips to think about:

What should the site visitor do first? What is on the website to capture their attention and make them want more?

Do you have testimonials displayed throughout your website? This is a great way to build trust with new visitors as they see others have been happy with your products.

Is it easy for a visitor to contact you? Many users want to see there is a way for them to contact you as a back-up in case there is a problem.

Merchant Account

No e-commerce website is successful without accepting credit cards online. Establishing a merchant account can be expensive but if you spend time speaking with a few companies you will likely find one that will fit your budget and the needs of your website. Some merchants for example dont accept all credit cards. Are you willing to lose sales from customers who only want to pay with American Express or Discover Card because your merchant doesnt accept those cards?

Hosting & Accepting Secure Payments

Every website requires hosting, however, not all hosting companies are created equal. Before signing up with a hosting company test out their customer support. Contact them by phone and by email. What is their response time like? How helpful are they?

Before selecting a hosting package you also want to consider how much storage you need, how much bandwidth you need, etc. You are spending money to drive customers to your website. You want to make sure you website is up and running and loading fast when visitors get there.

Does your company offer SSL certificates? These security certificates help keep your customers credit card information safe when accepting payments online. Does your hosting company offer and support these certificates?

Considering all these factors it is important to ensure you website is designed to the highest quality and that you have thoughtfully considered the hosting and merchant systems you have selected to ensure the user experiences a seamless process when buying from your e-commerce website.

by: prtt75

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