E-mail marketing is one of the most popular forms of advertising on net
. Companies are finding it very useful and economical to advertise their stuff on the net.
Concept: E-mail marketing is a form of direct-marketing, using electronic mail to communicate commercial and fund-raising messages to the audience. E-mails are sent to current customers to promote certain campaigns, to get maximum response within the stipulated time-period.
Purpose: Ensures customer loyalty and business repetition. It is said that retaining old customers are more profitable than generating new customers. E-mail marketing generates new customers through its messages and influence customers to purchase something immediately. Emails are used to add advertisements of some Companies for indirect promotion.
Procedure: Companies store data of their esteemed customers, draft lucrative advertisements, promotional schemes, and related information to send it through stored E-mail data. This method is highly specific and very promotional.
Advantages:
Targets specific and target customers at quite low cost.
Distributes information evenly over a wide range of people
Return on investment can be calculated
Most useful online advertising technique
Advertisers are able to repeat their customers through time to time lucrative offers. These messages are affordable and automatic. Emails can be sent to substantial amount of buyers for high business generation.
Emails can be categorized as per different customers. Different customers can be approached with different schemes, suiting to their needs and requirements. Email marketing is paper-free, therefore it is green.
Disadvantages:
Emails with different unrelated messages for a customer are classified as Abuse of the net rather than abuse on the net.
Emails should be sent to those who do not object to such advertising mechanisms. E-mail was not considered as commercial medium for marketing, initially.
It is legitimate to send emails only to those who permit such promotional schemes. It is imperative that users should not violate spam laws for email marketing.
E-mail marketing is a decent means of introducing a particular business-line amongst target customers. It is a good means of promotion also. Business units are utilizing this means of communication for enhancing their business activities and eventually business.