E-zine Advertising Strategy For Affiliates

Affiliate Marketers are seeking for ways to promote their products successfully and one way to do this is by using E-zine

. The associate marketer must first know what Ezine Advertising is all about before they can make use of this tool for promotion.

E-zine is a coined term for magazine published in the internet. It is a newsletter with various subjects or themes that are delivered to subscribers. At a certain point when a newsletter ( after being posted for some time in the internet ) has gained a certain number of subscribers that is representative of the global market, it is then that the ezine publisher will start selling advertising space to affiliates and internet business owners.

Here are some guidelines that an affiliate marketer should remember to obtain the maximum benefits of e-zine advertising.

*A number of e-zines are simply paragraphs delivered via email, while other e-zines supply links to other websites. To encourage its recipients or subscribers to have an active role, it is essential for affiliate marketers to pick e-zine that give external links to other websites. If the affiliate marketer has signed up with a PPC program, the affiliate can arrange the link to be directed to the merchants site or to the affiliates website.

*One type of e-zine ad is similar to a banner ad while the other type is known as a solo ad. The former is cheaper while the latter is more expensive. The solo ads take the complete attention of the reader, while the banner-like ads will be competing with other banner ads. It is up for the affiliate marketer to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.

* Affiliate marketers must pay attention on the placement of the ads. Preferably, pick the top sponsor ads first since these are more visible to your prospective clients and they tend to click more on these ads. The second best is the bottom ads. Avoid middle ads because readers tend to skip ads in the middle of the article. The top sponsor ad is the most expensive one, of course. When the article of the newsletter is appealing, the reader will finish the article and find the bottom ads. Since the prospective client is through reading, he is more likely to click on the link of the bottom ad.

*Having a targeted niche is better than a generalized approach. To have an e-zine ad that is intended to a particular audience, the affiliate marketer must find out from the newsletters publisher the topics of the next issues. As soon as the subsequent issue is known, the associate marketer will pick from among the products something that matches the issues topic for it to reach a specific target.

The associate marketer can stay away from spending for ads that are useless and instead focus on advertisements that will turn to sales by simply applying the above e-zine advertising tips.

by: Julia Andrews

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