ESPN Announces Sony As 3D Sponsor of New 'ESPN 3D Network'

Author: David Felix

Author: David Felix

ESPN has announced that Sony will be official sponsor of ESPNs new 3D network to be launched on June 11 with South Africa vs. Mexico coverage. ESPN and Sony have signed an agreement in this regard and this agreement will allow ESPN to utilize Sony professional HD cameras to present the programming to its subscribers.

ESPN will launch the ESPN 3D Network presenting North American subscribers with 2010 soccer World Cup in South Africa.

ESPN also stated that Sony will be the exclusive 3D sponsor of the 2011 BCS National Championship Game, 13 regular season college football games, and Summer X Games.

ESPN 3D channel will deliver 85 live sporting events in 3D in 2010 starting with twenty five 2010 FIFA World Cup matches. The other events to be covered in 3D include: Summer X Games College basketball NBA basketball College football and Basketball Sean Bratches, executive vice president, Sales and Marketing, ESPN, said ESPN and Sony have a long history together, and we share a passion for innovation and bringing customers cutting-edge products and content, which this union demonstrates. The launch of ESPN 3D is a great way to offer our advertisers unique marketing opportunities and due to Sonys continued leadership with 3D technology, this collaboration made perfect sense.

Sony HD cameras have been the choice for most commercially successful 3D motion pictures and live sports events produced to date. Leading 3D production companies utilize Sony HD cameras and HD production systems to cover many of their 3D projects including live sports events produced with ESPN and other networks.

Michael Fasulo, chief marketing officer Sony Electronics Inc., said "With Americas passion for sports, ESPN is a great partner to deliver the 3D sports experience in consumers homes. Sony is excited to partner with ESPN to deliver sports in 3D in 2010.About the Author:

The leading sports network have been testing 3 dimension coverage for past two years and came up with California vs. Ohio State University college football game on Sept. ESPN's first 3D games was delivered in select theaters as well as to 6,000 fans at the Galen Center on USCs campus.

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