Easy Seo Steps That You Can Understand
Content is what drives traffic to websites
Content is what drives traffic to websites. Sites without content don't get found - even photo sites. The photos have descriptions, which is how you find the picture you're looking for online.
So, words, words, and more words ... they are extremely important to your online business. But, there is a way to write the content so that you get found online.
First off, SEO stands for Search Engine Optimization. There are far better explanations on the web than I can give you here, so do a search for "what is SEO" and do some reading.
There are tons of people out there selling crap, especially in the SEO sector. So, take the time to educate yourself - like a college degree, you'll never regret it.
There are four basic steps to writing keywords. Choose keywords - Keywords are what your article/content is all about. Think of them as hot button words a surfer can type into a search engine and land on your article.
Take this article for example, the basics of writing SEO content. So, what words/phrases do you think web surfers are likely to type in to find this article?
So, get in the habit of using keyword research tools. The key here though is to choose strong, relevant alternatives, and build your article around that. This can be hard when there so many good options.
It all comes down to boiling your content down to the basics. Content Writing Tip: Most web surfers use two-word phrases when they search. So, when you run your keyword density report, check for the keyword density of your main two keyword combinations.
Think of keyword research tools as "electronic synonym generators." What does that mean? Do you ever use the thesaurus in your word processing program? It generates alternatives for words.
This is what keyword research tools are. They generate alternate words/phrases for you. And, they go a few steps further. They tell you, for example, how popular a word/phrase is by showing you things like Search Volume and Advertiser Competition.
Search Volume, as described by Google's keyword search tool is "Statistics showing the relative number of users searching for that keyword on Google. The green bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword."
Write articles around the most popular keyword phrases on a topic. You can slant one article/topic two or three different ways, using different, popular keyword phrases.
This will make your site not only content rich, but heavily optimized (translate: easy to get found on the web!)
Keyword density is simply the number of times a keyword is used on a webpage divided by the total number of words on the page.
Now that you know how to find the keywords, it's time to get down to writing the article. Remember, SEO content is repetitive and tightly focused. Many SEO articles are only 300-500 words long, but they can be any length you want them to be.
The point is to make sure you repeat the keywords enough so that your content's density is between 3-5% (recommended by most experts).
Keyword density tip: Don't overuse your keywords, or the text can look like English is a foreign language to you. You know those articles you see on the web that either don't make sense or use one word/phrase so much that it's just bad grammar.
Well, these articles are more than likely written for the sole purpose of driving traffic to a site. These are bad examples of SEO writing - and should be avoided.
Not to mention, the search engines are getting hip to this type of writing, and will penalize your site for it (eg, drop your site from its list of results).
If you stay within the 3-4 or 5% range, you'll be doing well. More than this, you risk being penalized by the search engines; less than this, you risk not getting found.
As alluded to above, SEO articles should be structured. This means coherent text.
As a side point, this is why so many find it hard to write SEO articles. Without taking into account article structure, you can easily churn out SEO articles. BUT, they won't be good and it's doubtful you'll have repeat visitors.
Good SEO writers partner SEO tactics and with structured writing norms. Master this, and there's a wealth of work on the web for you.
Keep the end goal in mind! Finally, the last piece of writing good SEO content is writing with the end goal in mind.
by: Jack Landry
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