One way link building services refers to any hypertext link which connects to your website from a foreign website
. It has got so many other names too such as inbound links (IBL), Link Campaigns or Backlinks. One way link building is a part of the larger body of SEO (Search Engine Optimization) services. This kind of linking is very important for you if you have a website.
Firstly, an inbound link just means that it's another way for someone to gain access to your website from another one. For any kind of website, the more the traffic is, the better. Secondly if the other website has got a higher reputation or 'page rank' your page rank will increase automatically. The more websites you give your links, the easier it is to access your website and your index in any search engines will also increase.
One way link building, in the internet, is not a novel thing, even though many other new things have come up in this sector. The 'traditional' art of inbound linking has changed in due course of time. In the earlier times, websites used to gather as many inbound links as possible. But now it is not the case. There have been many cases of abuses reported by low-level websites. This kind of linking will never be profitable to you. The reason for the popularity of one way linking is the weight it receives in search engines.
To substantiate the above said thing I will give you an example. The inbound link is supposed to come from a webpage that has some relation to the content on the page which it links to. There should be one or more keywords which you have chosen for the page which you link to in the anchor text used in the inbound link. The 'page rank' also determines the weight of it.