Eco Fashion on the Rise

Eco Fashion on the Rise

Eco Fashion on the Rise

Being aware of the latest fashion trends is not just good enough nowadays, but being aware of eco fashion, alternatively known as sustainable fashion matters more. All fashion lovers, be it designers or consumers, are eventually becoming aware of the hazards that the environment has to face due to the manufacture of fashion products. Thus, the best and latest option is to go organic and save the environment. The first step is to introduce environment friendly materials in the production process thereby reducing toxic wastes and also improving the working conditions. The hottest trend in the world of eco fashion today is the use of organic fabrics.

Organic fabrics are made of pure and natural fibers namely either plant fiber or animal fiber. Likewise, organic clothes are restricted to just natural dyes. Organic cotton is the most widely used fabric option for creating organic clothes. At the same time, organic fabrics made from bamboo, corn, hemp are also used in the production of organic clothes. The main reason as to why organic clothes cost a little more than regular outfits is that mass production of organic clothes or organic fabrics is still a rare phenomenon and only a few have dared to explore this eco friendly option. This is again due to lack of information and education regarding organic clothes. Generally organic clothes are somehow regarded as exotic and are not really chosen for normal or regular wear. However leading designers and celebrities are doing their best to promote sustainable fashion. One such brand is Bhu:sattva, a Gujarat based Indian brand specializing in Designer Organic Clothing. Although recently launched, this brand has already made its mark in the Indian market and abroad. Designer Digvijay Singh for Bhu:sattva comes out with elegant and charming designs every season making his collections truly one of its kind.

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