Effective Article Marketing That Encourages Christmas Sales
With the Christmas season upon us, it's time to go after those extra sales
. As an internet marketer promoting affiliate programs you must encourage cyber shoppers to head your way this holiday season. You can do that quite effectively with an effective article marketing strategy.
Consumers browsing the Web this Christmas season are looking for information to help them make smart buying decisions. They're comparing products and need quality information to differentiate between them. Through your articles, you can educate them on topics related to your affiliate products.
You can also write product review articles. You provide objective and informative articles highlighting features of different products. Of course, within these objective reviews is information concerning the affiliate product you're promoting. Consumers crave this information and make time to search for it.
Your articles, distributed via a quality content distribution service, are your ticket to more website traffic this Christmas. Here are five tips to help you employ an effective article marketing campaign:
Know Your Target Market
Before you even write and choose an article submission service, you must understand your target market thoroughly. As a content producer, you need to be in accord with your readers. Don't assume you know what your audience wants in terms of information.
Check out blogs and social forums dealing with topics related to your niche. Read market reports. Visit other websites dealing in the same or similar products as you're promoting. Get the gist of what your niche needs in terms of information. Research topics they're interested in and get that kind of content to them.
Write For Your Reader
Quality content writing means having your audience's best interests at heart. That may sound trite and part of a Writing 101 seminar, but it's something affiliate marketers can overlook. In the rush to get articles out promoting their business, they write with "selling", not "informing" in mind.
This tends to make their articles sound like commercials. Publishers don't want sales type articles and neither does your target audience. Give them excellent information that's relevant to their concerns and build your credibility at the same time.
Choose the Right Content Distribution Service
Upon completing your writing, you're now ready to distribute your articles. Your next step is to choose a reputable content distribution service. The best services offer article marketing automation, allowing you to schedule content distribution well in advance.
A good service also offers article submission guidelines. This ensures your articles meet publishers' requirements. In addition, a good service has a broad article marketing network. This gives you great choice in publishers across a full complement of categories.
When looking at publishing articles, look for a service that doesn't require you downloading article submission software. You want the ability to distribute your articles from any location. Software on your PC means you can only submit from your home office.
Follow Up on Your Submissions
A quality content distribution service offers useful reports to their members. This allows you to track where your articles are going. You can analyze which articles are receiving the best response from publishers. This helps you understand what topics are generating interest. You can then focus on those topics for other articles.
During the Christmas season, if you see an article getting a significant response, get another one ready to go. Submit a new article on the same topic. Gain further distribution of your links heading into the final holiday shopping week. You never know how many readers will convert to customers as the final shopping frenzy unfolds.
Take Advantage of Advice
Ideally, your articles are always top-notch. However, life happens and sometimes your article writing efforts are less than stellar. Avoid sub-par article quality through choosing an article submission service that offers live editing. A service that provides human editors is making a commitment to their members' success.
You want an experienced editor going over your work. This extra set of eyes ensures only professional articles reach your target market. Offer your readers intelligent, informative articles, professionally presented. Take advantage of expert editorial help so your articles read smoothly and help you build Christmas sales.
Start the article writing process now and distribute your articles in the next few days. You still have time to get quality information to your target market and your links circulating throughout the Web. The next few weeks will see the Internet busier than Santa's workshop. Take advantage of that and let article marketing garner you those extra holiday season sales.
by: Carol Palmatier
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