Effective Communication of Message in a Corporate Video

Effective Communication of Message in a Corporate Video

Many companies feel the need to make a corporate video as a mean of promoting, marketing, and training. The video lets the company communicate their message quickly and effectively. What is the best way to get a product that meets your customers' expectations?

Inform - The recipient of your video wants to know about your products, but also wants to know who you are, what you do, whether you are attentive to issues of employees, if you are environment-friendly and if you are financially sound. A corporate video offers the chance to see in seconds what you have built up over years of work. Take advantage of this opportunity to highlight all your positive features. You can showcase how your products are manufactured, whether you use innovative technology or if you work in a traditional way.

Persuade - The message you want to communicate with your corporate video has to be convincing. In addition to the content, other elements may be helpful for this purpose. Graphics, for example, can be very useful to illustrate a concept that you want to make customers understand. Do not use special effects better suited for an action movie. The commentary to the images is also very important, do not neglect it. Match pictures to words, and remember that the text recited by a sober and reassuring voice is usually successful more often than an enthusiastic and excited voice.

Suggest - The customer is an intelligent being, able to identify his needs and make decisions. Do not force him to buy - help him to choose. Who is the ideal customer to whom you speak? What does he like, what is his lifestyle? Find out and make him the protagonist of your video. It's easier to make him appreciate what you offer if you identify with him, if you make him smile at the monitor, while he plans how to make use of your services.

Emotion - Laughter, tears, desires. A feeling can be worth a thousand thoughts when making a decision. A video is the right means in which to stimulate those emotions. Pictures, words and music help to create an emotional bond between product and audience.

Interact - The customer wants to know everything about you, and you may want to know everything about him. By becoming interactive, a video lets you establish and maintain an exchange relationship with the customer. Talk to him. Invite him to ask you questions, to let you know his opinions, invite him to give you suggestions. And above all, give him the tools to do so.

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