Effective Legal Marketing Through Monthly Newsletters

Copyright (c) 2010 Benjamin GlassOne of the most important aspects of your legal

marketing strategies is that once you establish a connection to a client, you need to continue to follow up with them. Even after their case is resolved and they move on with their lives (thanks, in part, to your services), you need to remain in their peripheral vision if they're to be a source of future business.Keep In Touch With a Monthly NewsletterWith more and more companies ditching snail mail for electronic methods of communication, you'll be a rare gem in their mailbox every month. Your monthly newsletter should contain articles about your practice areas, local legal news (new laws, local cases, etc.), and some fun office news to keep your clients up to date.Once you establish a regular monthly newsletter as part of your legal marketing, you'll become a familiar sight to your clients. In many legal practices clients are usually a one case deal, so it's difficult to keep them aware of your presence, should they or a friend need future legal help. A monthly newsletter serves as a reminder that you're still there to help them or their friends and family with their legal needs.Producing a Monthly NewsletterYour monthly newsletter will involve a bit of work on your part, but there are many ways you can make it easier on yourself and still pack just as much of a punch. If you're keeping up with other aspects of your legal marketing, such as producing content for your website, you've already got fodder for your monthly newsletter content.Repurpose your article and blog topics into newsletter articles - you can always tweak your work to serve as a newsletter item. Keep a file of interesting ideas and news for use later when you're at a loss for an article topic. You can even look to others for help. Ghostwriters are available to produce the content for you, or you can ask friends from other local businesses to guest write an article about their services.Once everything is ready to print, you'll find many printing companies are willing to do the hard work for you. Many companies will do it alllayout, design, printing, and mailingso all you need to do is provide the content and the mailing list. You can also design the newsletter yourself and just have them print and mail. Those two steps can be taken care of in office if you've got the time and resources.Developing Relationships Through Monthly NewslettersYou can connect with your clients AND your community if you utilize the power of the monthly newsletter correctly. As I said before, asking fellow businesses to guest write an article and giving them a bit of spotlight time is a great way to not only get content for your newsletter, but also to promote it. Once the monthly newsletter is published, hand a stack off to that business for them to put in their lobby. Now their customers get to see your newsletter too - free advertising!Featuring community news in your monthly newsletter also shows your clients that you're involved in their area. Community involvement is a critical part of your legal marketing strategy, especially when dealing with family law or personal injury. The more involved in your community, the better known you are to potential clients.The more widespread your name and legal knowledge is among your clients and community, the more word-of-mouth referrals and higher reputation you'll gain!

Effective Legal Marketing Through Monthly Newsletters

By: Benjamin Glass

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