Building a sales website is not an easy task. If you leave it to the web designer and the content writer they will fill the website with all sorts of links, banners and sales content that your user may not be interested in. The online trends have changes and users have to be studied well before embarking on a web design layout or building a sales copy.
The first step towards building an effective sales site is research. You need to learn what users are looking for in your niche. Conquering your niche is not so easy in today's competitive cyber world. Your sales jargon may not persuade visitors to buy the product, if you do not learn where your users come from. Keeping in view your user trends, like and dislikes will help you design your visuals and text in a befitting manner. The information you offer should be exactly what they are looking for, or else they will just make a quick trip to your site and probably never return.
Try not to sell your website products but to fulfill the needs of the website visitor and you will get repeat visitors. When users feel comfortable at a website they always return back. In helping them feel comfortable let them know who you are, use your real name and upload your photograph.
In simple words describe what your website is all about and what it can do for them. The first thought a user gets is what can I find here and what can I do here?. So, answer these questions very clearly, and let them know that your website is the best place for them to visit. Explain your unique selling point in terms of the benefits users look for. Try to write in an editorial style rather than a sales letter. Explain your product/service in great depth and leave no details that users may be looking for.
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Use a simple and specific layout and pay close attention to the navigation. Users leave if they get lost.