E-Commerce websites are like asset for any online business as it the place where
a visitor come and become customer, if he/she like product and make a purchase. So these websites must be designed in a way that should encourage a visitor to make an immediate purchase during his/her first visit and attract them to make more purchases in future too. Now the question arises how to do it? How to make an e-Commerce website conspicuous?
There are few simple tips that make a big difference in online stores sales. Applying those tips online stores can increase their sales all year round without decreasing prices. Here I would like to share those tips with you:
Design of e-Commerce Site: Proper design of an e-Commerce website is like backbone. The first thing any visitor notice in a website is its uniqueness in the design. The design must be eye catching and navigation should be easy that can bind visitors to your site to stay and explore your products.
Make Shopping Cart Process Simple: Although your e-Commerce site design is unique and can retain visitors on the site but if the purchasing process is long, it would result in loss of your potential buyers. In this case it would be beneficial to keep the process as short as possible and should be completed in2-3 pages at the max.
Offer Quality Products: The product you are selling has been also sold by your competitors so why should a visitor buy product from you and not from your competitors? Just think about it. For this you would have to give buyers a reason to make a purchase at your online store. Effectively convey the quality and service of your products to potential buyers during the buying process. Dont communicate wrong information. By providing wrong information I mean the features your product do not posses but you mention them to increase the sell as it would result in immediate sell but in future it would hurt your stores brand name and would distract your future and existing buyers.
Account Security: Security is one the biggest issues related to online shopping. People always scare to share their debit or credit card detail while making purchase online. Dont forget to ensure your customers that their transaction and card details are completely secure.
Offer Live Chat Service: You can offer live chat options to your visitors and buyers so that if they have any query related to product, purchase and process at any step they can freely ask you and you can immediately rectify those obstacles and make their purchase more convenient.
Customer Reviews: Provide space where customers can write their reviews about products and your online shop. It would tremendously helpful to increase sell as it would work as Word of Mouth and influence visitors to make purchase.
Try to apply those tips and I am sure it would help to increase your online sell and make feel your customers a better shopping experience.