Effective Use Of Article Marketing In Seo

Is Article Marketing still effective in SEO? Article Marketing was one of the most

popular and effective SEO method or strategy used by many experts and specialists in the past. However, its use had slowly dwindled due to rumors saying that the use of Article Marketing had become less effective, particularly in todays SEO.

Why Article Marketing Lost its Effectiveness?

One of the many reasons why Article Marketing had lost its effectiveness in SEO is because of duplicate content. According to Googles spokesperson, Matt Cutts, due to the growing concern of duplicate contents in the World Wide Web because of submitting one article in several different article directory sites or in blogs, Google had put less and less weight on articles.

According to recent Google algorithm change, Google now puts lesser weight on links coming from article directories due to the continues use duplicate content, as well as the use of article spinners which aims to eliminate the detection of duplicate content.

Because of this, many SEO companies had put lesser priority to the use of Article Marketing, while others have even discontinued the use of Article Marketing.

However, the use of Article Marketing is still as effective as it was before, if used properly while following the guidelines in proper link building and SEO.

Proper use of Article Marketing for Effectiveness

One important factor that makes Article Marketing effective according to many SEO Philippines expert is its uniqueness and usefulness. Article sites, though not as effective as it was, can still generate high-quality visitors to a website, particularly if the story is shared in many social bookmarking or social networking sites such as in Facebook, Twitter, and other popular social bookmarking sites.

Other than using article directory sites, one can also use blogs that allows guest postings, such as Squidoo. The advantage of using these websites compared to article directories is that these are highly visited not only by users but also Google. In addition to that, these websites can also be easily syndicated which allows easier sharing of information all over the World Wide Web.

Maintaining ones own blog is also an effective way in seo services Philippines, so rather than posting their articles in article directory sites, its way better to post this at ones own blog, particularly now that Google prioritizes live websites, meaning websites that constantly updates their content, such as blogs according to many SEO Philippines experts.

by: Margarette Mcbride

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