Effectiveness of Website Marketing

One of the most desired way of increasing your websites popularity and back links can be attained through directory marketing or website marketing

. The page rank of your website can be improved by submitting your website to relevant directories. Internet business can be boosted by directory marketing. One of the inexpensive tools available to promote the websites is directory marketing or website marketing. Of late, many internet businesses have adopted this technique because of the wide chance it offers. The website marketing is feasible for diverse categories of internet based businesses. Website marketing will be useful to promote the product or business which in turn helps out to improve the profit and overall growth of the business.

Internet consists of two kinds of web directories. One type of web directory is a paid web directory, in which a fee will be charged in order to be added in the list. The paid web directory instantly adds the data to their data base and will be instantly posted in the website under the specific category. The main keywords are identified from the specified websites and these websites are then submitted under the suitable categories in the directories. Website marketing aids link popularity. The majority of the directories dont need a reciprocal link, so these links acts as a one way link to the site. These one way links are more worthy than the reciprocal links to the search engines.

These days, it is not mandatory to add your Url and submit your website to major search engines including Google, Yahoo etc. But it is essential to submit your website to directories of good repute and page ranking. Some of the website directories with a higher page rank and popularity are dmoz, scrubtheweb, yusearch, selfgrowth etc. Category selection is an important aspect in website marketing. Submission of sites in the wrong category will result in rejection or deletion. So it is always better to do manual submissions as compared with the automated submission. The chances of rejection by the directories or selection of wrong category is comparatively very low in manual submissions. One of the way through which you can find a good category is, to perform a complete search in the directorys main page.

Website marketing is really a great treasure to create quality one way links to the website. Also it brings enormous online exposure, so that it brings out your products as well as services near to your customers. Search engine tracks your back links from other sites. If search engine bots discover your link in the directories you have submitted, they will pursue the links to your site which in turn increases the chances of your site getting ranked by search engines. One of the hardest features of website marketing is choosing the most effective directories that are search engine friendly, thus differentiating the good and the bad ones in a crowd.

Effectiveness of Website Marketing

By: Guna Seelan

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