Electronic Billboard Advertising in a Place Like North Dakota - - Is it Legal Yet?

We are all familiar with the old style of billboards and the cool new movable billboard

(Tri Panel) that spins small sections to change the image that is displayed. These have been a mainstay in outdoor advertising for many years. They are rather effective tools and are accepted in many areas. We all grew up with these. The new kid on the block is the electronic billboards. These are a great a technology that can constantly be changing the information approximately every 8 seconds. There are some good and bad aspects to the advertising instruments, but in general, they can be very effective.

The downside in North Dakota and in a few other states has been that it was not legal for a long time. Many states such as Wyoming, New Hampshire and North Dakota would only allow the old glue and paper style billboards. The technology was just not welcome. There were a few concerns when it came to motor safety and distractions for drivers.

As early as 2008, Newman Signs based in Jamestown, North Dakota began installing the new electronic versions in North Dakota and other states. They sold the new technology idea to the city municipalities on the premise that it could be helpful in broadcasting public awareness messages, etc. They were able to chance city ordinances to allow this form of advertising to be implemented.

Knowing the laws in your area can be a big help when planning your advertising campaign. You have a lot of different venues to get your word out, but you have to know what is available and how to use it correctly. The issues you face, as with the electronic billboards, can be a real life demonstration of the importance of training and due diligence when creating your sales strategy.

Electronic Billboard Advertising in a Place Like North Dakota - - Is it Legal Yet?

By: Sam Traffanstedt

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