Email Marketing 101: The Basics Of Online Advertising Success

The internet is like a huge bulletin board where electronic ads

, brochures and flyers can be posted. Since no customer can see all the web pages, merchants find ways on how to get closer to potential clients. They must increase the visibility of their products and services to increase their sales. Here, important facts on email marketing as a form of online advertising will be tackled.

What is E-mail Marketing?

It is the advertising technique of companies where an electronic mail is directly sent to the email addresses of customers and non-customers. The content of the mail depends on the target recipient. If you will send mail to a non-customer, you want them to know your product. In a nutshell, you want to show them that buying your product or subscribing to your services will give the best value for their money. As for mailing existing customers, you want to send them updates and promotions. You want them to accomplish repeated transactions and make loyal buyers. It is analogous to sending people print newsletters. Besides direct email, another technique in email marketing is by including your ads in emails of other companies to their customers.

In contrast, search engine marketing focuses on the architecture of a website. Search engines like Google, Yahoo and Bing have algorithms that "judge" web pages. Companies improve their web pages and content to get free high rankings in search results.

What are its advantages?

Marketing through email is labeled as the 2nd best internet advertising strategy, second to search engine marketing. This method allows the easiest tracking of marketing performance. Recipients of emails or buyers of products are asked if they would like to receive future advertisements and newsletters. This is called the "opt-in or consented" marketing setup. This "handshake protocol" between merchant and consumer provides maximum satisfaction for both parties. Interested buyers get updates while guaranteeing that they do not feel spammed.

The growth of companies using email marketing in 2009 is 15%, since 50% of internet users check their email every day. Hence, seeing the ads does not rely solely on chance. With a website, the people must come to you and see your message. But by sending them electronic mail, you deliver them the message. The message can also be personalized, depending on the preferences of the recipient. The technique is many times cheaper than direct mail. It is also a lot cheaper and less complicated than Search Engine Optimization (SEO).

The Need for Internet Marketing Software:

There is a special setup in email advertising called "drip marketing." This means that your email ads will be sent to customers at a predetermined date and time. You need managing software to sort the instructions from your database and the preferences of your customers in receiving updates from you. Software for email marketing can also manage your ads to avoid spamming. There are laws in the US against email spamming and all advertising companies must comply with the terms. Email ads must have a one-click "unsubscribe me" feature, and all recipients must be safe from unauthorized access to their private mailing list.

by: Victor Green

POST COMMENT

Affiliate Marketing Resources, money and risk Market Samurai Slices Competition with Keyword Analysis Tool Bake Dog Bone Scam Making Money With Article Marketing- Three Crucial Things You Must Know Affiliate Marketing Rules,easy to follow, Tote Bags As The Next Marketing Opportunity Guarantee Your Online Marketing Success With 3 Simple Strategies Why is Large Market Share Important? Are You Struggling in Online Marketing? – Here's Where You Could Be Going Wrong After The Baptism Of History - Market Analysis Of Shaanxi Cooker - Induction Cooker, Markets, Use These Affiliate Marketing Methods to Boost Your Profits Footwear Enterprises In Jinjiang Want To Lift Market Movement - China Wafer Ball Valve MaleExtra Results In Gushing Climaxes Based On Market Research Participant Tiffany