Email Marketing Campaigns: Creating A Fitting Email Template

Web designers who create newsletters templates for businesses

, often have a problem with keeping the design in lines with the content. The biggest problem is usually fitting large amounts of content into a newsletter, which is usually around a page. This can be solved by designing a template that accommodates the content.

So what does a newsletter need to fit in? Well most newsletters need to accommodate a variety of media and content including:

*News and updates at around 8 sentences long at maximum.

*Images and photos,

*Adverts,

*Your branding;

*And links to your Facebook, Twitter, website and blogs etc.

Its quite a lot to fit in to one page without cluttering it up. But with a well designed layout that leaves enough space for each section, you should have good looking email template that is fitting for the companies needs.

With a company that has a content heavy newsletter, opt for the Newspaper style, which enables you to organize news and updates by importance. The less important news only needs to be brief and placed below the top news. A link could be placed underneath, so that customers can learn more if they want to.

An alternative design for emails with a lot to say is by using columns. This way the email can be divided into sections (2-3) for the main content, adverts and images, depending on what your customer wants to be included.

For a newsletter to be effective, you dont necessarily have to have a large amount of written content, as a picture and a caption can still say a whole load. Moreover, this minimalist method makes people intrigued, increasing the likelihood of them visiting the website.

Creating your template with your website layout in mind, will also relate the attitude of your website to your email. Giving it a similar style will make it memorable and reinforce the company in the clients minds. Using a similar design will also allow you to put in navigational links that are on your website, essentially creating a newsletter with all the links and navigation.

When creating a email template, choose you design and layout carefully, and make sure it correlates with the website and the companys ethos.

by: Marie Coles

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