Email Marketing: Creating Curiosity To Reach Client's Inbox

E-mail marketing has become imperative to online promotional strategies

. It is a great way to enhance your online presence and, of course, sales. Not only does it help a webmaster to sell his products online, it also helps build a trustworthy relationship with the clients. Lately, internet marketing has become a crowded place with every 'Joe' trying to entice customers. As such, it doesn't take long for your mail to be labeled spam.

So, what does it take to be added as a contact in a person's mailing list, or at least, get your mail opened? The answer - creating curiosity filled titles. The prime aim of an e-mail title line is to tempt the potential reader to click open the mail. A well thought-out, eye catching subject line increases the chances of message being clicked and read. The curiosity factor allures a reader to click and read the contents of the mail.

I bet you've heard the proverb 'curiosity kills the cat'. It signifies how people seek the mysterious elements and cannot rest until they find it. It is an inherent human trait. This very trait has led to countless discoveries and innovations. Human beings are known to be attracted towards the hidden and the unknown. It is this human quality that you have to exploit while writing the title line of your mail. The rest is done by the reader. A title dripping with curiosity factor will urge the reader to click and please his inner inquisitive trait. His one click can solve your purpose. If the reader is satisfied with the content, he will proceed to visit your website and inquire further about your business.

Let me help you become a little creative while crafting titles for you emails:

1.Incomplete Dots: The incomplete dots have a universal appeal and create huge curiosity. The expression can be added at the end of your title line giving it an incomplete sense. The human curiosity element is triggered due to this expression. For example, "what can't you...." Isn't this enough to get the link clicked?

2.Confront with a Question: Let you title ask a question to the reader. A question right away sends human brain into thinking mode and in order to satisfy his desire, a reader is compelled to click on your mail. For e.g. a question such as, "Do you know the Secret Recipe to lose weight?" will make the reader click the link to know which secret recipe you are talking about.

3. The Free Product/Benefit: Offer a free product or a discount on your product and let it shine brightly in the subject line. People love free handouts or want to try out your product's sample before buying. By offering a glimpse of your product, you're increasing their itch to get more of it. For e.g. "Free Online Marketing Course worth $250" is a compelling line.

You need to leave behind a curiosity filled magnetic trail for your visitors to follow. By doing so, you are creating curiosity in their minds. Let them think that by clicking on their lines, their inner urge will be satisfied. In the end of your mail's content, remember to incorporate a link back to your website. This makes sure that the potential clients are guided towards the real deal. A good entrepreneurial mind acknowledges the importance of email marketing and knows how to earn clients through it.

by: Katherine Droguett.

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