Email Marketing Decisions that Work
Online and Internet marketers have fierce global competition
. The marketplace is open to all. There are very few obstacles hindering email marketers today when wanting to reach millions. In a bad economy, marketers are hurting. But, at the same time, we cannot afford to make too many mistakes. Mistakes and miscalculations are very costly. Unfortunately, there is no guarantee or marketing guide created, that can promise instant success. If it does, it is dishonest.
However, there are many tactics and strategies that have proven worthy of investigation, showing successful results in the present and past by other marketers' experiences. Let's discuss just a few:
Don't change your ads too often. All the studies show that customers and prospects need to see your ad at least seven times before it makes an impression, before a purchase is conceived. Give them time to get a general sense of your brand and what you are offering. Be consistent.
Lead by example. Stressing to create a unique selling position or market niche can be the road to showing why you are different, but in doing so, can cause your company to lose credibility. Newsflash: In your quest to stand out and get noticed in this spam and ad cluttered world, many marketers forget that attention getting is not a new idea. Guerilla Marketing thrives on surprise and wacky ideas. Maybe, standing out in today's marketplace might be best served by concentrating on quietness and quality rather than headlines and surprise.
Recognize your existing and past customers. Let them know how much you appreciate their business and past patronage. Consider a way to market them again. "Your existing customer base is the best resource you have," says the National Federation of Independent Business. "They've bought from you before, and they're likely to buy again. Reach them through special promotions and sales."
Develop new marketing materials. Develop some new marketing ideas on pricing and special offers. Maybe it's time to rethink and refresh your email and newsletter campaigns? With professional HTML templates, you start off on the right foundation. Is your brand logo and message still relevant within your business objectives today? Have you reached out to your clients lately with surveys, stories, and updates? This is the time to be different. This is the time to try new methods of approach. As the world is changing and so are your clients and prospects.
Be teachable and reachable. With social media, we can share and learn from our prospects and clients at the same time. It is a win-win situation. Everyone appreciates honesty, trust, and a good listener with engaging communication skills. Communication is a two-way road. As wonderful as we want our products and services to be, we are human and fallible.
Listening to honest criticisms not only helps to improve our products, but builds trust and loyalty in our relationships as well. Online chatter goes a long way. Make it work for you.
You need the right demographics when reaching the right audience. Segment your database. Before you can send the right message to the right target, you need to understand the different characteristics of your list. Lives change. People marry, divorce, have children and move. Their needs change and so must your demographics and messages to them. The more you know about the unique segments within your database, the better chance you'll have of sending the right messages that will be relevant and appealing to their present needs.
Having a valuable product or service is a great. But all that our recipients are interested in is contained in this simple question: how does this product or service improve or best serve my lifestyle? We are all consumers. We have no excuse not to look at or understand the other side. Bottom line dictates relevance and quality. In a bad economy, people pull back and question relevance on a larger scale. Purchases are no longer being made on impulse and desire. That, in itself, is a good thing, but creates a real challenging environment in which the email marketer must succeed.
It is a fact that businesses are not only trying to raise their ROI, but are in survival mode as well. Consumers are saving more and spending less. More and more, people are looking for cost-effective solutions with quality and dependability. The challenge is real, but so are the solutions.
Email Marketing Decisions that Work
By: Coolblogger
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