Email Marketing Or SEO Marketing Which Is More Important

Email Marketing Or SEO Marketing Which Is More Important

If you're just getting started with Internet marketing there are several questions you need to ask yourself and the first of which is this; what area of Internet marketing is going to be your primary focus.

Business is about trade-offs. There are only so many resources available. In this case, there are only so many hours in the day and only so much money in your bank account.

Marketing usually just comes down to either time or money. Either you spend money or you spend your time.

Which brings us back to the concept of a trade-off. When you're first getting started with Internet Marketing, you probably don't have a lot of money to throw at things like advertising and other methods of marketing so you can make a trade-off and instead invest your time.

The only problem is, there's only so much time in the day and most things require a lot of time so you have to decide pretty early on what to focus most of your attention on.

When you're just getting started this usually comes down to a question of either focusing on e-mail marketing or search engine optimization marketing or SEM.

Both of them have their benefits and both of them have their drawbacks so it's important to decide which of the two you're going to focus on more.

In my opinion, if you're just getting started you should focus most of your energy on search engine marketing because you can't really do anything else, including e-mail marketing, without first getting a steady stream of traffic to your website and one of the best ways to get traffic is through optimizing your website for the search engines.

After you spend the time getting your website ranked highly in the search engines, and are starting to see a steady flow of traffic to your website, then you can focus on building your e-mail list and subsequently marketing to that list.

That's not to say that search engine marketing is more important than e-mail marketing per se, but rather that SEO marketing is merely the first step you should take.

After all, it can take a long time to get your website really ranked well at the search engines and the more energy you put into it, the faster it can happen. Keyword research alone can take days if you're not that experienced with some of the tools out there to help speed up the process.

In the end its a matter of balance as well. I suggest spending 90% of your time on search engine marketing and 10% of your time on email marketing at the beginning, and slowly reversing that ratio as time goes on and your search engine rankings improve.

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