Email Marketing Strategy To Double Your List In A Flash

The most successful email marketing strategy is to build multiple email lists each targeted to a particular niche or product

. Instead of relying entirely on search results to drive traffic to their site, thanks to their lists they can actively "visit" their audience as frequently as they like. It's these lists, not the site, that generate the bulk of the sales.

Think about it for a moment. When a visitor arrives at your website how much can you possibly know about what interests they have? Sure your analytics can tell you which pages are the most popular and how long people stay on the site but that's information on the entire group of visitors not just an individual.

But what if you had a site on lawn care and you sent out an email to your list covering three subjects like lawn mower reviews, organic gardening and the best plant food with a link back to your site for each subject. Now what if you had an email service that could tell you who opened the email and what if any link they clicked on.

What you would wind up with are three new lists, one for each subject and those lists would be populated by the email addresses that clicked on the links. What does that tell you? It tells you that this individual subscriber has a specific interest. So perhaps the next email you send out goes to the organic gardening list promoting the "greenness" of a push mower over a power mower. The plant food list obviously has people who have plants. Maybe this is a great list to send an email about the special you have on garden shears.

Do you see how much more valuable your information becomes when you know the interest of a specific subscriber? This is where the sales come from, not the random visitor to your site.

After you've built a fair size list you can take it to another level. If you are running your lawn care site, search out another quality site that promotes say patio furniture. Contact that webmaster and see if you can work a deal where he sends an email to his list promoting or recommending something on your site and you do the same on your list for his site.

The two of you are not competitors but your products are probably of interest to both your audiences. Now, both of you can double the exposure to your products by using each other's lists to promote the sites. Obviously you have to pick your partner carefully because it's your credibility on the line when you make a recommendation.

"The money is in the list" is more than just a catchy saying it is an absolute truth. Email marketing, particularly fine tuned niche email marketing strategy is what can make your internet marketing efforts make real money. Just remember that your primary objective is to give value to your list. If you are perceived as just some guy trying to peddle goods you will be hit with a ton of unsubscribe requests.

If you carefully analyze the behavior of your subscribers and manage your lists correctly, even when you send a blatant sales email you'll be sending something of value because the subscriber has told you they are interested. Find out what they are hungry for and then feed it to them.

Email Marketing Strategy To Double Your List In A Flash

By: Z MacKinnon

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