Email Marketing Tips

Email lists are a very useful marketing tactic for businesses

. Emails lists can simply be saved in a file on your computer that is copied into the "To:" or "Bcc:" section of emails you send out. This method is acceptable if you have a small list under 100 people. Sending emails through an email marketing system is a better way, especially for larger lists. There are many email marketing services to choose from, and here are some: Aweber, Mail Chimp, Constant Contact, iContact, HyperMail, and Infusionsoft.

Of course, before sending emails, you need a list of email addresses. Providing a signup form on your website where people can input their email addresses is one the best methods for collecting them. With an email marketing service, you will have the ability to place a form in your website. Another way to collect email addresses is through your current customers. Get their email addresses and add them to your email service list. Also, when you do business with customers have a space for them to enter their email address on any forms they fill out.

When people sign up through the form on your website, they will get an email response that comes from the email marketing service. The response will usually ask them to verify that they want to be on your list; this makes it a double opt-in. Most recommend using the double opt-in, although some email marketers claim that the double opt-in is not necessary, only the initial signup through the form is.

In your email service, you will set up follow messages. These are automatically sent out at the frequency and time you like. You can have them sent as you like, whether it be daily, weekly, monthly, and even the time of day. The email service also allows you to send messages to your list anytime. These are called broadcast messages and are sent to your entire list.

Some benefits of using an email marketing service are:

-They make it easier to manage your list.

-Your emails get through spam filters easier rather than if you sent from your own email address.

-Your emails are automatically sent out through autoresponders when someone signs up and the auto responders are also responsible for sending follow up messages.

-Your marketing is automated by having the ability to have emails sent at specific times and intervals.

With email marketing, you have access to one of the best marketing tools to market your business. Also, since emails are sent to individuals, it feels more personal. Another option available with email services is having the ability to have the person's name in the email. And when anyone responds to your emails, you have the possibility of a one to one connection.

Your list of emails with email marketing is of those who are already interested in your business or want what you offer, rather than many other marketing tactics that advertise and market to the masses.

by: Sandy Root

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