Email Marketing

E-newsletters are a great way to keep in touch with current clients

. You can allow certain clients to opt in to receive these email newsletters from you, meaning that nobody will get the emails who doesn't want them. Plus, it assures that the people who do opt in to get the

emails are likely to read them. This tactic is great for keeping in touch with current clients, but is not useful as a means to obtain new customers. Some types of businesses who find they benefit greatly from e-newsletters are: real estate agencies, retail stores, doctors' offices, and educational institutions. Of course, after a business decides to send out an e-newsletter, they must address certain concerns about the newsletter, such as how often to send it out or how long it should be.

Mass Emails

Sending out mass emails can be a useful method to get new customers. However, a business needs to be careful with this tactic. Often, mass emails are marked as spam, and do not make their way past a potential customer's inbox filters. This means that many potential customers may not even get a chance to read the

email that you sent out. Plus, buying lists of people to email can get expensive, and there is no guarantee that these people will even be interested in your services.

Contestssss

Companies can use

email marketing to inform customers of contests that are going on. A company may also use a contest as an incentive for people to sign up for their e-newsletters. For example, if you are trying to get customers to sign up for your email list, you might offer a contest saying that anybody who signs up in a certain month will be entered into a drawing where one person will win a gift card to your establishment. This is a great way to jumpstart your email marketing efforts.

Starting Out

It may take some time for the fruits of your

email marketing efforts to show, but rest assured that they will show. Try out the methods listed above and begin to see higher customer retention rates, as well as an increase in new clients. This type of marketing is an innovative 21st century solution for your business. If you just give it a chance, you will be impressed with the results. Times are changing, and marketing efforts must be changed accordingly.

Sources

What is Email Marketing? - http://www.constantcontact.com/email-marketing/what-is-email-marketing/index.jsp

Email Marketing Tips and Best Practices - http://www.aweber.com/blog/

by: douge

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