Email appending is more than adding email addresses

If your in-house list is missing email addresses of most of your customers

, then it's time to go for email appending. Email appending, as the name suggests is a process of adding missing email addresses of your customers/prospects in your in-house lists. If you are new to email appending, you will find this article useful and at the same time interesting.

Why email appending

Email has become one of the most preferred marketing channel. It is fast, cost-effective, measurable. Best, it is easy to start, all you need is email addresses of your target prospects. If you don't have, you can approach email appending service providers. They will append email addresses of your prospects/customers.

How it works

Every email appending service provide follows almost similar steps. Each service provider has a master file with millions of customers and businesses addresses. Your in-house list is matched with this master file, the matching element can be first and last name, postal address, phone number; later the email addresses are appended. The job however doesn't get over here...

The main ingredient of email appending

Once you get the email addresses of your clients, send the first mail to them. The first email is important as this decides your future communication with the prospects. You can send this email on your own or can ask email appending service providers to do so. The major content of this welcome/permission mail includes. Mention clearly

Why are they receiving this mail by mentioning "You are receiving this mail because you have subscribed for our newsletters..."

What will be the content.

How often they can expect your email.

Unsubscribe link.

Company logo and address.

Email appending is not just adding missing email addresses, it gives you the power to reach your target in the fastest and most appropriate way.

Email appending is more than adding email addresses

By: Scott Davis

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