Email marketing an effective communication tool

Email marketing an effective communication tool

If you are looking for new ways to reach consumers why not consider email marketing. Email is the most used application on the internet, so you can be sure that a marketing campaign transmitted this way will reach a wide range of people.

Email is a great way of staying in touch with customers instead of using more traditional channels. The method is cost effective as there are no print or postage charges, which come with sending out a newsletter or company leaflet each month.

Emails are also quick to create and send. Again, unlike with a newsletter or leaflet there is no deadline by which everything needs to be complete for the information to go out on time. Once the necessary information is in the email, it can be sent to customers and read within a matter of seconds.

Over half of the world's internet users check their email every day, so on average your email would be read no longer than 24 hours after it was sent. What's more you can use email marketing to support other marketing forms. For example, if you have sent a customer your company's catalogue, you can send them an email saying 'your new summer catalogue has just been dispatched, look out for your copy in the post.'

If you are worried you don't know where to start creating an effective email campaign, why not enlist the help of an email marketing agency, which can help with the entire process. Their services can include ensuring inbox delivery and helping you track what your contacts are doing in response to your email campaigns.

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