Email marketing reseller

Email marketing reseller

Email marketing reseller

If you're responsible for managing clients' online communication, you might want to consider becoming an email marketing reseller. Basically, you put all of the hosting responsibilities on the shoulders of an email marketing serviceone whose main priority is to help you manage your many sub-accounts, so you're left out of the complex task of administering confusing technology and building ISP relationships.

Functions offered by many email marketing services include, but are not limited to, easy newsletter creation, mailing list management, statistics and newsletter tracking, increased deliverability, sharing through social networks, autoresponder services, microsite hosting and many channels of support.

Most email marketing resellers have the same features that are offered to individual marketers, with a few important additional functions. The most noteworthy function of reseller editions is the capability of rebranding certain parts of the application. Resellers may choose to update footers or subscription forms to suit their branding preferences. Rebranding the email client is an easy way to increase brand visibility.

In addition to these services, many email marketing services may be combined with API. API enables the email marketing software to work in conjunction with other software, so it's simple to add an email marketing service to pre-existing programs.

As a reseller, it's possible to handle a client's account directly or as an administrator. Administrative resellers receive general control of sub-accounts, so it's easy to see just what and how each sub-account is doing. It's also possible to share mailing lists as well as determine the retail price for each sub-account and its corresponding send credits.

Using an email marketing reseller is a great way to keep clients' email advertising needs organized by handling message-based communications at the source.

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