Embracing Fresh Talent
One of the biggest gripes any new entrant in the advertising industry will make is that very few
, if any, agencies will take them seriously. All too often experience trumps fresh eyes and ideas, leaving a mass of young hopefuls high and dry.
Sure, there are small agencies here and there with their fair share of juniors, but still theres not many whod centre their entire HR approach on hiring new talent. But after a good look around online and some querying of avid young applicants, we found one.
Simjen is a relatively new agency which
sucks in the greater bulk of the new talent been produced by Brisbane universities.
Why would they do this though? When so many other agencies take in no more than a few young staffers per year, why would this one agency take almost nothing but the young and the willing?
Why
Simjen Does it
Eager to learn:
Most graduates realise that most of what they learned in their respective degrees is either out-dated or purely theoretical. Its this realisation that makes many of them so eager to learn more they want to bridge the gap between classroom learning and the real world. This means that they tend to tackle any task thrown at them with absolute zeal. Who wouldnt want to bring such enthusiasm into the workplace?
Overflowing with Fresh Ideas:
On the flipside to the above point, the newer theories and practices imbued into graduates by their lecturers (many of which are industry veterans) act as the starting point for unique ideas. These are ideas that might escape someone whos been on the front line for a while, who sees more of a stark reality as opposed to a world of opportunity. The only way to grow as a business and as an industry is to embrace these new ideas. Consider Mark Zuckerberg, while still at university he came up with the basis of what is now one of the most valuable brands in the world.
Long Term Potential:
While it may have been coined by a less than reputable industry, the old tobacco company adage of hook em while theyre young is a universal truth. If you score a capable graduate as soon as theyre ready to work, you potentially have a lifelong loyal employee. Every new idea they have will strengthen the agency now and in the future. This a chance to build the industry leaders of tomorrow.
What the Grad Gains
Necessary Experience:
As the start of this article stated, getting industry experience is a serious challenge for any new graduate. Many agencies out there demand 2-3yrs experience for junior positions but so few will supply you with that much needed time. Simjen has afforded a fair number of UQ, QUT and Griffith graduates with the experience that others wont provide. Whether you plan to stick it out for the long term or move onto somewhere else, its exactly what graduates want and need.
Broad Skills:
Specialisation is what sets you apart from everyone and helps you score a job but at the same time having a broad skill set acts as a great safety net. Why? Because, further down the line, you might not get the role which suits your unique point of difference, so being multi-skilled will help. Simjen trains you to handle or understand all the key agency roles that might come your way in the future.
Perspective:
Universities train you to think and dream big. Many junior advertisers yearn for their chance to create campaigns for uber-brands even though they dont have all the skills or know-how to do so. Simjens focus on SMEs actually helps you as a graduate discover what it takes to go from small fish to brand powerhouse.
So while
Simjen sucks in the fresh talent and grows more and more, every other agency out there maintains the same tentative approach to fostering the next generation of potential mad men (and women). Only time will tell which of these HR and up-skilling methods will pay off.
by: Simon
Bionicare Knee Bracing Solution Helping Patients Regain Mobility Powerboat Racing In Abu Dhabi How To Tell A Racing Wheel From A Regular Wheel Pull On Your Prada Or Gucci Sunnies For The Spring Racing Carnival Extravaganza White Pages Look Up - Tracing Was Never So Easy Things You Need To Know About Motorcycle Racing Tires Charging Up An All-electric 320 Km/h Racing Car Logitech G25 Racing Wheel How Racing Helmets Protect Your Head Abu Dhabi Grand Prix: The Pinnacle Of Motor Racing In The Middle East Keep It Racing Wheels This Festive Season! Go Karts Toronto | Enliven Your Vacations, Racing Go Karts Toronto Best HTC Phones Racing Ahead!