Encouraging Brand Loyalty With Email Marketing And Social Media
Email marketing and social media are two different forms of online advertising or promotion of the product or service of an organization
. They can be used together in order to market the product and promote the brand image of a company. The marketers utilize these two kinds of marketing in order to fetch large amount of customers and strengthen customer-relationship with them. This enables an entrepreneur to encourage the loyalty among the customers of an organization.
Social media includes all the social networking sites such as twitter, facebook and other such accounts. The people become members of these sites and create their own accounts for the purpose of creating a wide social circle. A marketer can create his own community or account in these sites and allure maximum amount of customers towards the website of the company. You can generate interest in the minds of the customers towards your product or service. The visit of a customer to the website acquaints him with the profile of the organization. An entrepreneur can also offer the members of the community to subscribe to the e-newsletters. The role of email marketing comes into play now when the customers subscribe the monthly or bi-weekly newsletters. An advertiser can simply capitalize on this opportunity by conducting an email campaign. The marketing campaign enables an entrepreneur to directly get in touch with the customer. You can stimulate the customer to purchase your product. Continuous exposure of your brand to the customer can help promoting brand loyalty among the customers. They are able to remember your product or service at the time of purchasing.
Create interesting content for the marketing campaign. Use text in the newsletters that you send to the target customers as compared to the graphics or pictures. This does not give an impression of an unsolicited mail. Brand promotion can be performed effectively and efficiently by an organization. The resources should be intelligently employed for social media and email campaigning. Both of them can be intelligently utilized and it delivers fruitful results. A marketer can use these two forms of advertising for the purpose of encouraging customers to rely on the companys products in their future. A marketer can circulate his onion through social media and offer the same products through emails.