Enhanced CPC Implementation Plus KeywordSpy Advanced Exporter Equals Instant Campaigns

Google Adwords is introducing a new feature: Enhanced CPC

. This feature will be using the conversion data that you provided Adwords to adjust the Max CPC prices, based on the likelihood an ad will be converting as stated by the conversion tracking data in the account over the past days. In this manner, you will get more conversions while keeping or deducting overall CPA.

Enabling the feature would require you to have conversion tracking. Go to "Bidding and Budgeting" under the settings tab of the campaign, and tick the box in "Enhanced CPC". A demo video is also located on Google to guide you on this feature.

Furthermore, with this feature you can do the following: make adjustments to your bid based on the performance of a search or display network partner site in Google has converted for you before; track the instances specific words in a keyword make good on converting, thereby adjusting your bid as searchers use varied versions of the terms; and look at attributes of the searcher, such as location, browser etc, determining how these could affect the conversion of your ad.

Prior to the enabling of enhanced CPC for your account, you can go ahead and set up your campaigns in a jiffy through the Advanced PPC Exporter of KeywordSpy. This is especially helpful if you already a have a campaign you would like to base your own campaign upon.

Upon searching for a domain, go to either the Ads or PPC Keywords tab then click the button on the upper right with the "G" logo then select Google Adwords Editor.

Afterwards, do the edits in the pop up box, including the campaign title, and the bid price you would like for your campaign.

You may then readily export these to Adwords Editor, from which you can now enable the Enhanced CPC feature in the quickest time possible, paving a fast route for prosperity in your PPC campaign.

Of course, it will always be up to you if such a move is befitting your campaign. So make sure you analyze the territory beforehand to ensure yourself of the best results.

Enhanced CPC Implementation Plus KeywordSpy Advanced Exporter Equals Instant Campaigns

By: Peterzmijewski

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