Pay Per Click V/s Organic Seo Which One Gives Better Roi?

"Organic" or "Natural" search engine optimization (SEO) is accomplished by optimizing

your web pages and by increasing your "link popularity" by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms. The description of "organic SEO" is not limited to what shows up in the "natural" search engine results - it includes the methodologies used to achieve such rankings. A search engine optimization company usually falls into one of two camps.

A "White Hat" search engine optimization company will use a largely content-based approach and will not violate the terms of service of the major search engines. Grey Hat Search engine optimizers believe in doing tricky things they usually try to find the loop holes of search engines terms and conditions and find ways without falling out of line, and both can achieve high rankings but it needs time and requires a lot of patience. But a search engine optimization company that takes the word "organic" literally believes that the "Black Hat" approach is anything but "organic SEO. A "Black Hat" search engine optimization company will use a largely technology driven approach and often ignore the terms of service they dont mind breaking the rules and do so quite often to achieve faster results, they often get banned in the process. It is not advisable to opt for a black hat search engine optimization service it may give quickly but those results wont be for long.

Two main reasons as to why one should choose Organic SEO over Pay Per Click are that natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true because more searchers click the natural search engine results versus the pay per click ads, so people get much more traffic for less. And secondly, one of the biggest factors to improving your rankings with natural search engine optimization is by boosting your "Link Popularity" by acquiring or paying for links that point to your web site. These links give lasting results by giving top rankings and traffic from the search engines. In addition, the links themselves will provide a significant boost in long term traffic.

With that said, the biggest weakness of natural search engine optimization is the time required to generate links and "tweak" ones web pages and keywords to get those prized high rankings one would desire. It can literally take 3 months or more to finally enjoy the benefits of any search engine optimization campaign, and there many parameters affecting it like targeted market, keyword competition, and nature of the business or services offered. One should constantly strive for maximum results and ROI [Return on Investments] for your budget. In other words, if marketing is making you a profit - even if it's a thin profit - it's worth it. By this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins.

by: Priyanka Gupta

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