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Enterprise Mobile Application Management Essential Solution

Mobile Device Management (MDM) and Mobile Application Management (MAM) are the two new concepts that the enterprises are slowly adopting

. Both these concepts go hand in hand. Majority of the employees in the organization are bringing their mobile devices at the workplace and following the trend of the Bring Your Own Device (BYOD) due to which risk to the corporate data is increasing. The security of the corporate data is at the utmost priority for every organization. Enterprises are looking for the mobile management system to keep the corporate data secure. According to the latest survey 60% of Europeans were using their tablets in work for work-related purposes. This poses the challenge in front of the organizations to follow the Mobile Device Management and Enterprise Mobile Application Management so as to keep the data secure. Mobile Device Management helps to mange and controls the mobile devices at the workplace while in enterprise mobile application management all the applications installed on the mobile devices of the employees are managed and controlled. Mobile Device Management controls the hardware part while MAM controls the software part. Earlier MDM solution was used by the organizations but now they are also incorporating the MAM solution. Some organizations available in the market not only follow MAM but develop the applications in house. There are many companies that offer MDM as well as MAM solution but it should always be deployed according to the requirement of the enterprise.

Features of Enterprise Mobile Application Management:

As per the employee requirement MAM solution helps them to view, download and install apps.

It gives the benefits to the employers as they can see the detailed report of the employees usage of the applications.


Special store is created for corporate applications from which the employees can download.

It supports both in house and third party developed mobile applications.

Remote support is given to the applications installed on the mobile device.

It gives the notification to the employers when the employee installs the unauthorized application at the mobile device.

Provides support to the IT department so that they can manage it easily.

While implementing the Enterprise MAM solution, IT department can remotely remove or update the applications.

This enterprise MAM solution separates the Whitelist and Blacklist applications.

Everything in this system is centralized.

Special mobile application policies are enforced so that users dont access the unauthorized applications.

by: Reema Bajaj
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