Essence Of Branding - Great Tagline And Captivating Logo Design

From corporate branding perspective; Appealing logo design and wonderful tag line can do wonders for you.

Tagline- is a short phrase of words that comes together with your logo. It communicates the message by which consumer get to know about key benefits you are offering; or the value he could associate with you. Make your tag line creative and unique. So, your costumer could easily recall you.

Wonderful tag lines look simple! However, crafting such a tagline took time and effort just like your logo design.

"Just do it" for Nike, "Connecting People" for Nokia, "Generation next" for Pepsi are few of the world famous taglines. Very much self explanatory and convey the right message for audience and building up their image in market.

Similarly, a captivating and appealing logo design has a lot to do with your branding. Logo is a graphical concept (usually with your company name) in the mind of customer by which is associate you. Your logo should be unique enough, simple enough that it leaves good impression at first glance. The graphic imagery looks appropriate and according to the nature of your business. (Funky logos are for entertaining media, not for high-end professional services) Same case with fonts and colours; so that the message conveyed won't be misunderstood in market and create confusions. And yes, in both colour and Black & White; logo should give a positive impact.

Hence, a great tagline and logo is result of deeper understanding of the business products, customer behaviours and art to embed uniqueness which leaves a long lasting, fascinating influence over the minds of people.

by: Mikayla Janelle

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