Essential Tips On How To Optimize Your Site For Google
More and more companies are recognizing the role of the World Wide Web not only in selling their products and services, but promoting them as well
. Therefore, if you are planning to enter the cyber world you must ensure that your website will rank high in popular search engines, particularly Google. If you are last on the list, chances are people will not bother to even look at your site, particularly if there are thousands more web pages ahead of you.
Although there are many search engines on the Internet, it is advisable to also take in consideration how you can optimize your site in Google because it is the leading search engine as of July 2006. Based on search engine ratings conducted by comScore Media, 43.7% of searches by over 1.5 million English speakers all over the world are done via Google. The popularity of Google is steadily increasing because in March 2005, Google's market share was at 35%.
Here are important things you should know about how you can optimize your website for Google:
Pay close attention to the design of your site
The first thing that you need to pay attention to is the design structure of your website. The quality, content and relevance of your website will be judged by search engines, particularly Google, through your site map. Thus, it is important to ensure that you organize your web pages well. A good example of a perfectly organized sitemap is Google's sitemap.
Moreover, do not forget to name web pages accurately and carefully. Using your chief keywords to name your web pages is a good idea. However, you should keep in mind to not overload your pages with key phrases and keywords because you might be penalized for keyword stuffing.
Ensure that your image alt tags and internal text links are properly labeled
Internal links and images make our website visually attractive. It is perfectly natural to put some images and internal links to your site. However, you should not forget to put descriptions or labels for each of your image. Remember that web spiders can only read texts, not images. Thus, your images will not be able to help you optimize your site if they are not properly labeled.
Moreover, images with descriptions could also be included in image searches provided by Google image. You should always put in mind that all the things that you put in your site could be used to work in helping optimize your site.
Mind your target niche
It would be easier for you to rank high if your website is focused on a specific audience or subject matter. It would be better if you pick a specific topic, such as pearl jewelry, rather than a general topic, such as fashion accessories. Moreover, people looking for pearl accessories do not like surfing sites about fashion accessories that only have one or two pages about pearls.
Quality links are vital
One way to reach out more people is to partner with sites that have similar subject or topics as your website. Remember that the more links and affiliates you have the more important your site would appear to search engines.
You need to ensure, however, that you chose your links well. Broken links could be detrimental to your optimization plans too. Thus, you need to be cautious in choosing sites that you will be affiliated with. Furthermore, you need to personally check your links regularly to see if all of them are working properly and none is broken.
Regularly update your site
Do not think that after making a tremendously gorgeous site, people will just keep coming back to your site for years. Internet users are fickle and they will only visit your site if it could provide them with new articles or updates.
It is advisable to update or add a new article or relevant content to your site every once in a while, particularly once a week. Pages that do not get updated and are frozen in time are usually downgraded. Those sites that provide fresher content will replace your site.
Maintaining a website that ranks high in Google and other search engines require a lot of time and effort. If you don't have the patience and the time to check and update your website, do not bother to aspire for high rankings. However, it is important to note that the amount of time and effort you put into planning, thinking and updating your site is directly or indirectly proportional to the financial benefits you will reap.
by: Elijah Chai
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