Eu Directive To Take Effect On The Cost Of China's Home Appliance Exports By 10%

EU environmental directives may hide behind

Strategy Consider: the core technology and production materials control the "hegemonic discourse"

EU's "Green Directive" will be effective tomorrow. But a peaceful domestic appliance industry, is a long time, "torture" after the "painful fatigue", or intimate knowledge of all the response options? There is no consensus of different opinions, some for the fate of Chinese home appliance exports recent concerns, it was also long-term prospects for structural adjustment applauded.

But a more general view is that the EU fully committed to this "green direction", in addition to restrictions on the number of Chinese home appliance exports but also hides a more long-term strategic considerations: control of core technology and production materials "hegemonic discourse."

Chinese home appliance exports rose at least 10% of the cost

2003 2 months, the European Parliament and the Council passed two is called "double-green direction" of the new environmental directives: "Waste Electrical and Electronic Equipment Directive" (WEEE), and "on the prohibition of the use of electrical and electronic equipment Certain Hazardous Substances Directive "(ROHS).

The former request, August 13, 2005 after the circulation of the EU market electrical and electronic equipment manufacturers (including importers and

Dealers ) Must be in the legal sense, the burden of paying their end of life product recovery expenses. On August 13, 2005 to market electrical and electronic waste generated by the management fee, the producer will market all its products bear the proportion of market share; the latter request, July 1, 2006 after running the EU market of electrical and electronic products shall not contain lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls and polybrominated diphenyl ethers and other harmful substances 6.

According to AQSIQ Expert Expected, these two directives will be in China about 2 / 3

Electrical Significant impact on exports. Countries

Electricity Association data show device, from the implementation of the "Waste Electrical and Electronic Equipment Directive" fees set by the state

Standard Of view, the highest cost recovery refrigerator 20 euro / piece,

Washing machine And Air conditioning Recovery cost of 10 euro / piece, microwave ovens cost recovery for 5 euro / piece, the recovery of other small household appliances cost 1 euro / piece.

The State Council Development Research Center of Market Economy Institute deputy director Lu Renbo Market Consulting Center, currently China's home appliance export market, the EU accounts for about 1 / 4. Two directives are implemented, the Chinese electrical appliances directly affected exports will reach 31.7 billion U.S. dollars, accounting for

China's exports EU 71% of the total value of mechanical and electrical products. Lu Renbo said the two directives will lead to at least China's home appliance export prices rose 10%.

Environmental directives behind the "strategic intent"

"Double command" on Chinese home appliance exports are clear. But the industry believes that the EU environmental directives and an opportunity for the crisis. CCCME China Branch of the Secretary-General on the rule Pu appliances that EU environmental directives will force domestic manufacturers of electrical and electronic equipment to speed up environmental green product research, design and industrial production, which is the general trend of the global mechanical and electrical products. Only through a correct environmental awareness, can we truly with the world, encountered repeatedly in the export field Bu Zhiyu "green barrier."

But this opportunity was not easy for the industry. Lu Renbo that the current export of electromechanical products in China "quality and cheap", in international markets have a strong cost advantage, but the EU is not the largest mechanical and electrical consumer market. In this sense, the European Union to implement this "double command" was not seen on the surface of "export restrictions" as simple as it may be hidden behind a more long-term "strategic intent."

First of all, China's mechanical and electrical industries continue to occupy the international market, a number of technical indicators of the rapid increase, gradually approaching the western countries to grasp the "core technology." If this situation continues to develop, the Chinese mechanical and electrical industry will be out in a relatively short period of time "OEM to create" negative position, but became the masters of self-

Intellectual property rights The "Electrical kingdom." The EU introduced at this time "double direction", one can stop the export volume of electromechanical products in China, the second is to force the Chinese mechanical and electrical enterprises to adopt the EU's new technology, so that domestic enterprises into a new round of "OEM" position.

Second, the EU's "double command" may force China to comply with EU standards electromechanical enterprises to adopt the production of materials. Lu Renbo that the EU refused to contain lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls and polybrominated diphenyl ethers and other six kinds of hazardous substances in electrical and mechanical products to enter. At present we can not rule out the EU has mastered the production methods of these new materials. He said that if this is true, then China's domestic mechanical and electrical companies have mature product line, will completely change the source of raw materials to complete the EU's "wage earners."

Embarrassing "OEM" Electrical Industry of China witnessed rapid development. However, the lack of core technology and allows China's home appliance industry is still difficult to get rid of "OEM" embarrassment.

To Mobile Example, there are domestic mobile phone manufacturers have yet to fully grasp the mobile phone baseband chip, RF chip, the core technology underlying the software, the key

Parts Largely by the production and supply of foreign companies.

In TV Areas, the situation is much the same. Wang Ning, vice chairman of China Electronic Chamber of Commerce, said the flat is the current direction of development of color TV industry, but in the product reserves, because domestic enterprises to invest in R & D enough to master the core technology, the existing gap with the international giants. Wang Ning, argues that Taiwan's flat panel TV is still "create" the main core technology has always been controlled by foreign capital

Brand The hands of people taken away by the huge profits, domestic brands have yet to get rid of the awkward position of working on behalf of others. And Suzhou, Nanjing in the vicinity of flat module manufacturers mainly Sharp,

Sony , Samsung, Hitachi and other international giants.

Lack of core technology, so that China's mechanical and electrical manufacturers always in a passive position. Lu Renbo that China should become a household electrical appliance power, the key is to master the core technology to obtain

Game

Rules of the right to speak.

Eu Directive To Take Effect On The Cost Of China's Home Appliance Exports By 10%

By: dpdo

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