Eurosport Poker Dominance in European Online Gaming

Eurosport Poker Dominance in European Online Gaming

Eurosport Poker is a leading online poker site and a strong brand both in France and in the rest of Europe. The brand is owned by SPS Betting which is a company fully owned by TF1, a leading France media company. Eurosport is one of the few gambling companies that enjoys a license to operate the gambling services in tightly gaming regulated France. The regulating body, ARJEL, licensed the company giving the recognized brand a huge boost in the country. Eurosport is only the seventh company licensed in France to provide online poker services in the country.

Merger with Ongame Network France

Some of the other major advancements of the Eurosport Poker is a merger with Ongame Network France that is owned by Bwin Interactive. The merger makes the company to become one of the largest online poker company in France. Online Network has a strong presence in UK among other European nations. The merger joined together some of the largest online poker names including Sajoo.fr. Online Networks is the leading online poker company in Italy and with the merger, the companies hope to have a similar dominance in France. Ongame Networks is also said to have the leading network of online poker games in the world. They are also a major supplier of software that is used by other online poker websites and also have a line for developing mobile poker application. The mobile application is being projected to be a major world wide hit and the company is aggressively marketing the mobile brand to maintain market leadership. Therefore, the merger with Eurosport Poker is a major post for Eurosport. They can now leverage on the advanced mobile poker application and the poker software to command a major following in France.

Entry to TV poker

One of the major marketing boosts that Eurosport has had for the year 2010 is to participate in the TV show, French Heads-Up Poker Championship. This show that run in March in most Europe countries was a reality show that featured some of the best online poker players in France and the extended Europe. These 32 top players were set to play heads-up Eurosport Poker which is considered one of the hardest poker games online. The game was set up on knock out challenges and the top player won 160,000 Euros. The games were televised live and this brought a lot of publicity to this online poker company.

Eurosport has also launched Pan-European TV channel where live TV poker games is broadcast. The entry into TV Eurosport Poker will also boost the market dominance of the company. The TV show, Game Battle, shows live poker games of players in different countries in Europe.

Future of Eurosport Poker

With the major emphasis being their TV venture and their networking mergers, Eurosport is determined to be the leader in online poker not only in Europe but throughout the world. The relaxing on US laws that prohibited online gambling in the United States is also good news for the poker company. The senior management has expresses plans to join the American market. Entering the US market will be a major breakthrough for the company.

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