Evaluating Website Performance

Finally, have a professional appraise the copy on your website

. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

Evaluating Website Performance

By: Cris Scott

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