Excavator Industry: Economic Recovery Driving Industry Growth
Conclusions: Excavator is the world's major sub-sectors of construction machinery
. Excavator industry worldwide in 2007 some 340 million sales volume, accounting for 20% of the share of construction machinery, second only to earth-moving machinery; By 2008, global construction machinery 50 26 excavators in business scale, is the 50 most involved and most important a species.
Domestic demand growth is expected to grow 10% in 2009. In recent years, rapid growth of the domestic excavator sales for two main reasons. One is the demand for project operations, large quantities of projects ready for implementation, extensive use of excavator work to improve construction efficiency, an objective to bring the outbreak of the excavator market capacity. The second is the structural characteristics of the user and excavators higher return on investment. The purchase of domestic over Qicheng excavator is an individual, small and medium excavators lower capital threshold requirements and high return on investment excavator for the individual buyer to provide a good stimulus. Since 2009, industry sales narrowed down, 1-year decline in June 2009, the cumulative decline is about the domestic excavator industry is expected to grow by around 10% of sales.
Domestic listed company market share gradually enhanced. As of now, excavator industry, foreign brands are still dominant. 2008, Doosan, Komatsu and Hitachi of Japan accounted for about 59% of the total market share. Since 2005, domestic brands to small excavator as a breakthrough, and gradually expand the market share, and product line extensions to the Chinese University Excavation, market share gradually enhanced. Among them, 31 and Liugong market share growth and stability. Domestic brand in the future R & D capabilities, marketing channels, sales and service of supporting the financial support of the core parts supply developments will help to further improve its market share.
Industry distribution channels will gradually shape. Excavator industry, mainly through sales agents. Stability of a number of independent agents, and provide the appropriate financial support excavator sales business sales success factor. From the volume, the number of domestic enterprises do not lose agents overseas counterparts, and even much more than the foreign brands, which sold for domestic brands to create favorable conditions. But up to now not been stable marketing channels, on the one hand, new entrants to the industry trying to give a more favorable business conditions to get an experienced Excavator support, on the other hand, the original company in the industry are also adjusted layout and level of their agents. The next 3-5 years, the domestic market will gradually mature agent channel shape, after which new entrants will face the channel barrier.
On maintaining favorable ratings. As the excavator industry demand growth and stability, there is more room for growth in the domestic brands, and gradually establish a domestic and international sales channels, we maintain our bullish on the industry ratings proposal concerns 31, Sunward, Liugong industry leaders such as excavators.
Catalyst and risk factors: in the second half, especially the fourth quarter of the national infrastructure projects, real estate to work on the further release, and the gradual resumption of demand in overseas markets will be a catalyst for the industry to improve performance; domestic real estate market rebound is not sustainable industry the main risk factors.
Excavator Industry: Economic Recovery Driving Industry Growth
By: xxyxy
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