Expert Seo - How To Avoid Link Farm Scams

In an effort to promote your online business you may fall for some very nasty scams

- one of which promises a lot of traffic for your site as a result of guarantees of increased visibility. However, these spikes in traffic can be attributed to link farm scams, a method employed by certain so called companies. In the never-ending attempts to drive more traffic to your site you may sometimes consider certain traffic boosting techniques and offers that may look very inviting from the outside. A healthy growth of your user base and general traffic can only be achieved through healthy methods - by employing strategies and solutions that are based on non-exploitative techniques. When you are presented with an offer that seems a bit too good to be true the reality might be just that you may be the subject of a scam. The SEO experts advise caution, a high degree of circumspection and attention to your partners.

So what is link farming after all and why is it bad if it spikes your number of hits? Well, for the first part, lets assume that you indeed get a spike in the number of visitors to your site. The problem is that those hits are directed from sources that have no natural interest in your products, services or content. They are simply a device meant to bring traffic in for the duration of the contract, if indeed there is one. After that the user base will revert to the normal numbers. Search engines are also aware that a number of visits are not genuine and so will be the advertisers who choose to work with you. Once the scam is uncovered the advertisers themselves will generally abandon your site and thus create an ongoing trust issue regarding your site. An expert SEO advice is to never use such packages of traffic but instead try to focus on real value for the site that you promote.

There are many other forms of click traffic and non-genuine visitors. They may give results for a very short period but once the scheme is uncovered you are going to be demoted, sometimes even if you were not aware of the traffic generation method. Never leave your SEO experts unattended and unsupervised. Always try to keep an eye on their operations and on their work ethic. Even when you dont have the resources to entirely supervise their work try to look back on their history and ask other clients about the methods used. Genuine SEO work is not a question of overnight success so dont believe the false and sometimes overly optimistic prognoses that accompany the statements of such companies.

Professional SEO experts will be certified and will have a back catalogue of clients and a good standing in the community. They dont use misleading advertisements; they dont create a false environment for their work. Whenever youre interested in a genuine and organic growth for your online company your attention should fall onto credible, esteemed partners who know how work is managed and how to reach an audience. Also, dont consider SEO as a nonstarter; after all there are numerous scams in every domain of activity, which actually proves the need for such expertise. Caution and a good amount of information about your partners will allow you to pick a company that can deliver quality SEO services, even when your budget is limited.

by: Sunil Punjabi

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