Exploring The Multilingual Trade Show Stand: Creating A Unified Design Using Multiple Languages

Most countries worldwide are substantially multilingual

, meaning that a large portion of their population doesn't speak the national language, or that there are many recognized national languages and a lot of diversity amongst the speakers. Creating a trade show stand that appeals to all the major languages of a particular region is one of the biggest design challenges that exists. Luckily, it can be overcome - the key is to plan ahead of time.

What Not To Do: The Wall Of Text

When you're creating trade show booths for multilingual visitors, you should avoid presenting a wall of text at all costs. It can be very tempting to write up a paragraph in your native language, and then send that off to be translated. Once you've got the translations, you'd want to just stick them on the portable display, right next to each other for clarity. While this sounds good in theory, in practice it causes major problems. People tend to recognize writing even if they can't read it, and when they recognize it but can't understand it, it confuses them. This is true even for writing that they can read: if they judge it to be a block of text and too complex, it will be left unread.

It's even easier to create a 'block' of text that will be ignored if you'll be designing for people who can't read that block at all. If you simply copy your initial text, translate it into other languages, and paste it onto your trade show booths, you'll end up with less visitors.

Focus Your Trade Show Stand Design On Images

Photos and videos have no language. They speak equally, no matter what language the viewer understands, and so they should be the backbone of any truly great multilingual portable display. They are a great idea to include in your trade show booths even if you're not going multilingual, but in this case it becomes a must. Photos don't create the overwhelming feeling that too much text can generate.

Instead of using text to talk about your product, decide what you want to say, and then say it in pictures. Is your product fun to use? Show people having fun with it. Is it something that helps people stay safe? Show it in action. If you like, even go so far as to directly translate the text you'd want to put on the exhibit into photos. Make a collage that tells the same story, and it will instantly be more effective than text. If possible, keep your booth devoid of any words at all, save your company name.

Supplement The Trade Show Stand With Pamphlets

A photo-based booth requires carefully explanatory material to back it up. Your staff should include at least one person fluent in each language you expect to encounter, but you should also have pamphlets in all languages readily available. These pamphlets will communicate the same thing that would have been on the booth had you not made it deliberately multilingual. Remember, when you're creating a translation from one language to the other, it can often be hard to maintain the same tone. It is generally a good idea to work with a professional translator to ensure that it's done right.

When you create a story in pictures and let your product speak for itself, you end up with a great portable display that speaks for itself in every language. When combined with your language-targeted brochures, you've got a recipe for success.

by: Chris Harmen

POST COMMENT

How To Give Your Trade Show Displays An International Appeal How To Be Successful In Tradeshows The Very Best Ideas To Win At Online Blackjack 1500 Instant Loan Instantly Loans Is Possible Via Online Mode And The War Is On As Online Philosophers Battle It Out On The Net Buy Burberry Online At A Lower Price Best Online Poker Sites Noticeable Points Before Purchasing Discount Eyeglasses Online How Do You Learn To Trade Forex? How To Find The Right Online Stock Brokerage Online Air Ticket Booking – Easiest Way To Fulfill Your Requirement Trade Foreign Currency Even If You Do Not Know It Watch Some Where Movie 2010 Review Online Part 1 {www.netwebsite.com }