Exploring Ways To Incorporate Literature And Products Into Banner Stands

In days past, the only way to effectively showcase a product inside portable displays was to choose full trade show displays

. Anything that was less sturdy wasn't capable of supporting any kind of weight, which made it hard to securely show off any heavy products without adding in tables to the exhibit. Recent advances by leading companies have made that notion of banner stands inaccurate.

Now, companies are finding that they can do some product and literature promotion by using a new kind of banner stand, one that offer a small built-in space for such items. Although more limited than one would find in other formats, some companies consider it to be a great start.

How Does It Work?

The design itself is relatively simple. The frame of the banner stands actually has a built-in component that folds out and into place, forming a small platform at a certain height. This platform is much smaller than what might be expected from full sized trade show displays, but that's primarily due to its lack of support. The entire unit has an almost ethereal feel precisely because the platform is almost entirely unsupported, held up by just one rod centered beneath it.

In order for this design to succeed, the designers had to be willing to use stronger materials than might be required for the average banner. Harder metals that resist bending had to be put in place, but also had to be made resilient and able to collapse small enough to fit into a carrying case. Remarkably, many of these new innovations fit into the same size cases as their predecessors.

What's The Cost?

This design is more expensive than older banner trade show displays for two reasons. First, it is a recent innovation which required significant time and thought to create. It's very new, and it isn't easy to manufacture, especially considering how complex the specifications are known to be. That alone is enough to justify a slightly higher price. In addition, many companies are choosing to build their new portable displays from a higher grade of metal.

Since there are additional forces at play, the companies are doing their best to ensure a durable and long-lasting setup. Although the ultimate durability remains untested because the design itself is so new, most experts do not expect that there will be problems in units made with the higher quality material.

Is It Right For My Company?

There are many ways to answer this question. The first concern is whether you're looking to replace any trade show displays. If you're happy with your current portable displays and don't have money to burn, you shouldn't be rushing out to purchase this new option.

If you're looking to upgrade or have recently had a need to get rid of an old or broken unit, this might be a good time to consider a switch. With the addition of the platforms, some companies are considering the idea of switching to using banner stands for all their portable displays, rather than traditional panels or pop ups. While this decision is something your company will need to consider carefully, one thing is certain: banner stands will become more commonplace as they become more functional.

by: Chris Harmen

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