Explosion-proof Film Market Backstage For Rescue With A Brand Strategy - Explosion-proof Membrane -

Company to begin production in 1963 coated grinding

, with 40 years of history of Korea grinding company introduced (COATING) technology, was established in 2001 developing and producing professional-resistant windows Corporation Ott membrane. Since its establishment as Korea Auto , The leader in building foil, and began to develop the IT field, such as optical projection film, LCD protection film, fog film, protection film. Entered the Chinese market in 2003, while in Tianjin and Shanghai, Dongguan and set up the branch. By the end of 2008 Dongguan branch for the first time with representatives in China, meaning South Korea introduced the most advanced products available to the United States composed of the brand.

2009 7 30, HC Auto Accessories Web editing and business representatives traveled to Dongguan City, Guangdong Province Wanjiang, Industry and Trade Co., Ltd. in Tianjin, Dongguan Branch Otter resistant plant managers interviewed golden days, the brand division chief of paint China, Chen et al.

Auto Accessories Network Editor interviews HC Ott-resistant golden days, Dongguan Branch Manager (middle), Division Chief of the brand paint China (right) (HC Auto Accessories Network with map)

Explosion-proof membrane Market backstage Auto Accessories Network

HC : It is understood that resistance Ott entered the Chinese market since 2003 has been a Explosion-proof membrane A leading provider of products, ask about resistance Otter proof film market in China now is what position?

Golden days: the Chinese market is divided into large, medium, small wholesaler to do wholesale national market, in the 12 provinces have done better, little is done in the city shops. Wholesaler in the country about the real within the 10 most business with the company. Our factory can not directly below the provincial businesses to find us Cooperation Their financial strength is not enough co-operation be limited. So we basically only do factory wholesaler, wholesale goods directly to them from Korea. Currently, explosion-proof film market in China, most brands have a front window of our car products, and OEM Sell . For example some of the past two years done a better brand, their products are Japan, the United States, which also have our products. Products going to their offers for higher quality may be mainly the United States, mid-range brands would choose one or two common, there will be low-end brands, not all American. The mainland market, the real original American film market share of no more than 10 percent.

Dongguan branch factory gate resistance Ott (HC Auto Accessories Network with map)

HC Auto Accessories Network: A few years ago, South Korean film swept the whole of China, is now "low-grade film," "cheap film" has become South Korea's film label, as the South Korean film resistance Ott, whether into a state of low-grade goods ?

Golden Day: No, resistance Otter Products, strictly speaking, belong to high technology film, only our company in Korea. In fact, our raw material procurement is part of globalization, PET base material procurement in Japan, and the primary color film substrate by magnetron sputtering is procured from the U.S., and production and processing factories in South Korea, the production cost down a lot. Our coated process itself better than Japan and the United States is poor, there are definitely quality assurance. Our company also has European Division, the U.S. division, a salesman in the U.S. and European markets to American films and our film together, upset, please professionals to identify, they can not distinguish.

HC Auto Accessories Network: Currently the development of automotive products industry there are two prominent problems?? Homogenization and a price war, explosion-proof film market is no exception. How do you treat this problem?

Golden Date: automotive supplies industry, as a young industry, all parties is not perfect. Some profit-oriented businesses in search of rapid development, at the expense of high quality brand of enthusiasm for the cost of technological innovation, expand low-price war, neglect of technological innovation, resulting in the serious problem of homogenization of development, hinder market growth. Car film be very professional product, many consumers do not understand, do not know right from wrong, So they simply map cheap, and this is only holding for a number of "quick money" concept to deliver a living space, causing the market uneven film quality on the car, the authenticity of non-discrimination situation. The homogeneity of the long-term development of the market's malaise will lead to a serious obstacle to industry growth explosion-proof membrane.

by: gaga

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