Extension Of Consumer Choice, Every Family Does Not Pay Co
"Extended warranty" is "to extend the
"Extended warranty" is "to extend the
Warranty
"Is a large chain stores from 2008 onwards the main push of a new payment service. However," extended warranty "is good, but needs to spend money only service, is to buy or not to buy? Consumers often feel" Monca Charles. "choose cooperation extended warranty in the end it uneconomical?
Slow market acceptance of Paid Service
According to the Ministry of broad electronics market per person, per electrical 2008, also had wide
Mobile
Trial category in the "extended warranty paid" service, but the consumer view, "to buy appliances in wide 100 service area itself is very reassuring to people, then spend money on services do not seem very necessary." Therefore, , Canton 100 Electric canceled this year on the basic contents of this service.
Canton 100 Electric head on the market said: "Although the pay-service in a foreign country is very common, consumers take for granted things, but generally accepted by Chinese consumers do not pay-service, we usually think to buy a certain piece of goods, services should be free, so extended warranty advancing slowly. "It is understood that this current situation, widely used and 100 electrical manufacturers and
Service
Service providers signed the "maintenance of electrical goods were returned after sale tripartite agreement" means to protect the store to buy electrical products to the most timely and rigorous after-sales Warranty Services, in order to protect the interests of consumers.
Provide more convenience for new extended warranty
Interview with reporters that "extended warranty" service when the recently launched, also has some limitations. While consumers buy extended warranty products, but often only get "extended machine warranty" service, if parts need to be replaced during the maintenance period, still need to pay maintenance. If you encounter repeated failure of the repair is still to replace the new machine Consumers also need to cover maintenance costs. The recent
Suning
Introduction of new extended warranty "Sunshine package" was to provide consumers with more convenience.
"Defective repair, maintenance-free package, hard to fix shifting" is a new extended warranty outgoing slogan. Suning Appliance Zone Guangzhou, according to marketing director Gu Wei said that "the sun package," Su Ning, the Chinese extended warranty is a market and customer needs in-depth study released an upgraded version of extended warranty service. Little increase in the price situation, "Sunshine package" can provide up to two years of "full warranty" machine, the main components in the context of free maintenance and promised "hard fix shifting" to give priority to replacement of the same brand for the consumers to choose the same type of product, consumers do not pay any additional costs. In addition, the new extended warranty coverage is broader, such as by the power instability, dust, heat, internal humidity, condensation and other causes of performance problems generally do not belong to manufacturers for repair areas that can be "sunshine package" free Service.
Suning Appliance's sales personnel are buying
Flat Panel TV
Calculations Miss Lee: Miss Lee bought a price of 4,000 yuan by Sharp 32-inch
LCD TV
Machine, machine manufacturers warranty for one year. If after a year of the LCD screen of the TV there is a problem, probably need about 3,000 replacement cost, circuit board problems, maintenance costs are more than 1,500 yuan. If buying extended warranty service, only takes 270 yuan, an average daily cost of less than 4 angle, can be increased to two years of free warranty service, repair bad the new machine can be replaced free of charge. According to statistics, there are already 15% to 20% of consumers buying electrical appliances in the purchase of the Su Ning's "sunshine package" service.
Be tailored to buy extended warranty service
It is understood that
Home Appliances
Extended warranty service in Europe and the United States and Japan and other developed countries over 40 years of history, is a very mature industry. Extension of protection of consumers in developed countries, 40% purchase rate, purchase of computer products exceeded 85%. Launched the "Sunshine package" of services Suning said that "consumers to buy extended warranty service growing," but
Guangdong
Province Chamber of Commerce, the Secretary-General Xie Desheng appliances remind consumers: extended warranty service purchased appliances to be "tailored."
Extension Of Consumer Choice, Every Family Does Not Pay Co
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