Ezine marketing
Ezine marketing
Ezine marketing
Most important, have signup links for affiliates, and an email campaign set up for your autoresponders, so that you can get your list to become customers and promote you with their own lists. It's been a long accepted fact that using a fleet of affiliates (including JV
partners) is the most powerful source of traffic generation. PPC Ads Pay Per Click ads are good for driving traffic to your campaigns, but you need to set daily limits, make sure you've chosen the right keyword (one with competition but not too much) and watch it like a hawk, to ensure you're not getting thousands of clicks with no conversions (if that happens,
you've got a bad keyword! Change it, fast before you go broke!)Stick to your PPC budget : After all, what use is your ad, if your PPC costs dwarf your profits? You don't need to worry about Search Engine Optimization with PPC but you do need to focus on capturing your readers and getting them to click.
Hit the high spots. Use your best lure.
One PPC crucial point that is rarely talked about Make sure you use keywords from your actual PPC ad in your Squeeze page or Sales page. Google does use algorithms to make sure the site content matches the ad they want to quickly weed out spurious PPC ads who talk about Healthy and Active Life Styles and then send you to a sales pitch for iagra.Also, Google doesn't like PPC ads that link to a single landing page or salespage. Its Search Bots (and the occasional human editor) are looking for legitimate, established websites which they translate as packed with articles and pages. (You can still do this and not have an actual link onyour landing page! Just as long as the site has those articles or pages full of
relevant content physically contained in it, Google's ability to find an actual navigation link to that content on your landing page will not hurt you.) This seems like a lot of work, and blows sky-high the idea that you can slap up a minisite with 3 pages and make money. If you're using PPC ads, you can't.
What happens if you do? You are risking a sudden huge, inexplicable increase in your click-through rate for that ad what people call the "Google slap". (They're penalizing you for having what their Search Bots interpret asa dubious site.) Besides, if you're going to pay for every click on your ad, you want to make sure it reaches the right people - those who would find your product perfect for their needs. Your List Follow Up for your Content Placement So you've generated your Freebies or Special Offer, and you have your first list. Don't just leave it sitting in limbo you should have that series of emails carefully timed and set up to go. Subscriber follow up and regular contact are crucial. You should also have a Buyer's List created for your autoresponder, so you can migrate your subscribers over immediately, once they become buyers. If you are diligent about this, you won't make them feel de-valued and annoyed by seeing a sales push for the product they've already bought. The last thing you want to do is break that one-on-one, personal connection feeling by sending out the same emails they've already received and responded to with a purchase. Don't forget to work your list! A list that is just sitting there is a sad waste of valuable resources. Some of your list members may become affiliates, if you give them enough incentive and make it easy for them to sign up and promote you. A small number could prove to be invaluable JV partners, not too far down the line.
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And yet more list members could end up as that jewel in the crown of internet marketing: Repeating or recurring customers. Do your best to stay "friends" with them. Don't bombard them with emails but don't let weeks go by without a friendly word, helpful tip or another
juicy and well-timed offer. How do you strike the perfect balance? Before you ever start your campaign, factor in your list (even if you don't have one yet!) Decide how you are going to present yourself. Will you email them with a daily tip, occasionally interspersed with your product offers or an affiliate product? Will you send an email once a week? Every two weeks? Every month? Plan now to create a balanced set of emails for your autoresponder,
and give as much though as you can to how you are going to stay connected and incite them to progress through your sales funnel without a glitch. And although in that sense you are focusing on sales, make sure you get into the habit of thinking: "What can I do for my list?" (Not: "How can I wring more money out of them?") You want to be that friendly guy who pops up with a valuable tip or a cool offer right when they need it. And not before.
If you put all your focus into getting to know and pleasing your list, as well as staying in friendly but not overwhelming e-mail contact, the rewards of their long term loyalty will be word of mouth buzz resulting in heavy traffic. Creating Buyers How do you increase the number of conversions, and turn more subscribers, tire-kickers and freebie seekers into buyers? The tire kickers will definitely need those "7-12 visits" that offline retail shoppers traditionally indulge in before they finally make a purchase. In spite of our cute analogy of a back-alley shop, you don't have a physical store and chances are, they won't "pass by" your website again or remember where they found it, unless you give them some strong incentive and a reminder. You need to create "windows" where you are highly visible think of it as leaning over the sill, calling "hello" to them as they walk by in such an appealing way, they just have to stop and chat.Your social media presence, blog posts, autoresponder emails, newsletter and forum presence provide the online equivalent of doing this. The more places they see you, the better. Let's consider the advantages of various "windows". Social Media: You Tweet a good balance of lightly personal and helpfully business Tweets on Twitter. You don't Tweet twelve at once and "hog" peoples' screens but you DO stay in touch at least once or twice a day.
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You create a Facebook page (MySpace, if your thing is Graphic Design that's where a lot of the designers hang out). You follow people. As with all your social media, you try to be friendly without being annoying, and helpful with valuable tips and links. Blog Posts: We've already discussed the importance of leaving helpful or relevant comments on blogs your readers would read One other tip: Tweet your fellow bloggers' posts. Article Marketing: We've already discussed this too but the social component to it, rather than the content component, lies in making sure you interact through your article marketing. Use Web 2.0 sites and comment on other peoples' articles. Vote for them, favorite them stay active!
Autoresponder Emails: We've already touched on the purpose of autoresponder email series', above: Your sole purpose with these emails is to stay connected and build the relationship you started just as you would, if you were emailing someone fun you had met at a social event, class or party. You want to "stay in touch". It's such an important subject, however, we're going to go into it in a little more depth. The next page has a handy "checklist" you can use, to keep working your emailings to your advantage? Think of them as simple protocols and standardsWhat Will Your Reader Do, When He Receives Your Email?
Sees your name in his inbox and brightens up, sure he's going to receive value Sees your name in her inbox. Hits "Delete" and finally unsubscribes You never mail more than once a day, tops. (Time intervals that have also proven effective: * 2 X weekly * 1 X weekly) You bombard him with so many emails, your name is all he can see when he loads his email
inbox. He very rapidly starts to feel you are stopping him from accessing emails he really
wants or needs.. You send truly valuable tips, letting her know you have been thinking of ways to help her make her internet niche journey even more enjoyable. (You don't even try to sell in most of these emails, except for a discreet link under your signature that she can "take or leave") You hammer him over and over again with your "GREAT BIG HONKIN', TRAFFIC GENERATING, LIST GIGANTICATOR!" offer. And again. And again. And again. And again. And again. And again. And - just in case he didn't notice your offer again. (And
that was just before breakfast!)
You send a "Welcome" email, of course, the moment she's invested in your product (in
addition to your "thank you" page. But then you send a follow up email, to see how she
likes your product, inviting her to submit questions. The moment he's bought your product before he's even had a chance to try it you bombard him with 7 affiliate offers for high ticket items that don't really relate to the "Audio Recording niche" his product was aimed at. (If you remember, you stick the word "welcome" at the beginning) You always have a simple call to action about becoming an affiliate somewhere below your signature, with a link. Occasionally, you send an up-front email about it. You do all your affiliate promoting on your Sales pages, thank you. You send your emails in plain text, just in case she is busy enough to feel that waiting for HTML isn't an option; and because you don't know if she's on dial-up. You don't want to waste her time. You blitz your buyer with an HTML email, packed with flash modules and gorgeous graphics, as well as multiple offers. (Hey, that's all he's been waiting for, right? He'd rather read your email than anything else, right?) You provide a clear way to contact your, or a Help Desk link You make sure there's nothing but the
autoresponder's "automatic bounce", so he can't reach you after all, he might be wanting
a refund!
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