FREE MLM Leads Basics To Increase Your Opt-In By 300%!
FREE MLM Leads Basics To Increase Your Opt-In By 300%!
There are times that it seems each opening of the e-mail bombards the user with yet another insider tip from a MLM guru that claims this is the link that has been missing for you to succeed.
Most of the leads are the same old thing being rehashed once again and frustrating.
Many of the so called secrets are doing more to cause the failure than create success.
This can lead to the question "Why?"
The secrets may distract focused marketers from their core strategies by promising things that are just not true. Once the matter is worked out, you can have wasted thousands of dollars and many hours of your own time for something that does not work. Today's post will cover the FOUNDATION of getting free leads for MLM.
A Capture Page provides MLM leads.. Free!
Good capture pages can be the foundation of getting new leads that work with MLM.
No matter how many Facebook friends or Twitter followers one has, without an effective capture page, those prospects cannot be turned into MLM leads for a business.
The sole purpose of a capture page is to convert a website visitor into a lead. Be careful that you do not put too much info on the capture page.
Avoid distracting the visitor that has made it to the capture page. There should be no links whatsoever on the capture page. You only want the visitor to give you the information sought.
Their only choice should be to opt in by leaving contact information or exit the page and lose the chance forever. If the visitor fears loss, they are more likely to give the requested information.
Here is how to get started...
1. Know your target
There is always a target in network marketing. Before beginning the capture page, choose who your are trying to target. A decent message to the right audience is much better than a perfect one to the wrong target. Choose the words on the page wisely to speak to the target.
If your bribe is a video training series teaching successful marketing, the capture page should not talk about generic free videos or you will never get the right response.
Instead, use the divide and conquer method. Offer a video helping with generating leads as well as another that is about talking on the phone with prospects. The video series may be the same for all the pages, but different needs speak to different persons. The capture page offers help with specific issues.
Even though each capture page offers the same free product, they should each have a different headline. For the person looking to generate free leads, the headline might read"
"FREE Video Shows Ways To Generate Abundance Of MLM Leads For Free So You Can Explode Your Profits In The Process."
For those persons wanting to learn about positioning themselves for better results with prospects, the headline could read:
"Pro MLM Sponsor Reveals Method to Sponsor New Distributors through Method that is as Easy as Checking E-Mail...No Chance of Rejection!"
Even though both leads on the different capture pages would get the same product the headline is focused on what the audience needs.
2. The Bribe
In order to get persons to leave information, you will need to offer something they perceive as valuable. You might offer a Boot Camp, Free Report, or Newsletter. They are giving information in order to get free information.
The bribe has to have enough perceived value that it hooks the reader to opt in. More valuable bribes get better responses.
It is guaranteed that if your bribe sucks so will your response of visitors to the website.
Take enough time to devise your bribe wisely. It needs to be filled with value and delivers even more the lead expects. By over delivering the leads become fans of your work and business.
3. Do not over reveal
The purpose of the capture page is to get contact information from visitors. Avoid hyperlinks as well as anything that will distract a visitor from YOUR goal.
Consider the following:
If a visitor is on the capture page and links to your biography, you have likely lost them. They are now off topic and you must get them back to the capture page or they are going to be gone forever.
Design the capture page so that there are only two ways to leave. 1) Submit the form. 2) Use the browser's back button.
4. Sell your benefits
Sell the benefits of the information to your visitors. If they do not buy the benefits, they are not going to buy the product. To sell brooms, sell clean floors.
People do not want brooms, they want clean floors. Advise potential clients about how clean their floor can be with your new tool.
Visitors do not care about your products features, they want to know benefits, so convert them using the benefits.
The following example is about a bribe offering a free Lead generation report for MLM:
Feature: Free Lead generation report for MLM
Benefit: Explode Downline Quickly by Generating Free Leads for MLM Effortlessly!
Can you see a difference?
People that have difficulty in converting features to benefits should ask the question "What is in this for me? Or Why do I care? The benefits should supply the answer.
In the example, the feature was leads.
What is in this for me?
Exploding downline.
Now it is time for you to begin designing a capture page that will help you to get those leads. You do not need to pay cash to get insider secrets that are being sold. This is the Best secret to internet marketing.
Catch you Next Time,
Oscar Quant
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