Fabric Graphics In The Exhibition Industry

Over the last couple of decades it's estimated that the use of fabric graphics by exhibitors has risen to over 50%

. The reasons for the increase in this type exhibit design are many but primarily the innovations in digital printing technology and the cost compared to other exhibit materials are the main factors.

When it comes down to planning an exhibit and choosing the materials you wish to use, costs should always be taken into consideration. Fabric compared to other materials such as laminates as used in hard-wall exhibits are much cheaper due to the increasing cost of the petroleum based materials. Not only are the fabrics far cheaper, they are easier to install, dismantle, transport and store.

Damaging exhibits is also costly, fabrics are hardwearing and less susceptible to damage when dropped or being moved.

By reducing the actual cost of your stand at an exhibition you can either save the money or put the money into better uses, like employing an extra member of staff for the event. Having a great stand is one thing but having enough staff to speak to every possible customer is another.

There are so many choices when it comes to using fabrics, from simple 2D structures like backdrops to more innovative 3D forms using lightweight aluminium tubes or plastic frames that can really produce a memorable exhibit.

If you're looking to stand out from the crowd then using motion with your fabric graphics will certainly catch the eye. You could try installing a fan next to a flag or using motorised turntables to rotate a particular graphic, these are sure ways to grab the exhibition goer's attention. Another great way to promote your exhibit is using lighting on fabrics. The use of colour changing LED's behind a fabric displays can change the mood of an exhibit and can make it a more theatrical, this can be highlighted further with a corresponding sound track.

If you are going to add lighting to your exhibit then why not look at using printed fabrics for ceiling canopies, they can be easily hung above your stand and they enable you to create the lighting and ambience that you're looking for.

As technology moves on and printing and manufacturing processes improve, I'm sure that the different types of exhibit stands on the market will change. I'm constantly following this industry and looking for the latest materials and products available, so you can be sure that when the next thing hits the market it will be me telling you about it.

by: Richard Johnson

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