Facebook As an Online Recruitment Tool For Masses

If you are in an internet cafe, just glance around

. You will see at least half of the monitors will be displaying the familiar pages of facebook. For all those who are not familiar with this blue and white page, facebook is a community of people with common interests who connect through common platform to learn, work, play, organize and most importantly 'socialize'. Facebook as an online recruiting tool has gathered greater pace in past two years with corporate world showing considerable amount of interest in investing time and money to be a part of the trend system.

The Human Resource departments (HR) were one of the first corporate units, to recognize the benefits of facebook either for social recruiting or to assure a more cohesive workforce. Though the initial idea behind this social media was networking, consumer makers soon recognize the potential of facebook as brand promotion tolls. Often this online revolution is initiated and managed by the internal employee (in most cases a marketing or HR head) who is keen user of the facebook tools available and has realizes the potential of media for business recruitments.

Facebook as an online recruitment tool has been successful in delivering what was expected out of it and maybe way beyond the expectations of the founder. Various global names like Ernst and Young, Deloitte. Hallmark and Apple all are witnesses and beneficiaries of Facebook recruitment strategies. The medium had been successful in creating a strategy to connect with passive users on long term basis to identify and encourage talent pools. For example, an Australian based business group called Bushells was successful in creating a group of 8500 people who make daily comments and thoughts about the company.

The enormous response to Facebook as an online recruitment tool is evident from the fact that the average median of age among the users is about 33 years. Following are few important factors that make facebook as a widely accepted recruitment tool:

- Perfect online space to advertise job opportunities

- It creates a network with industry leaders thereby ensuring constant exchange of information.

- It acts as a source for candidates who are seeking jobs at a much wider medium with less labor and money.

- It can be used as a employer branding tool to build a positive image among the candidates

- It has a reach to wider and passive audiences at one go.

- It allows immediate response to candidates feedbacks, complaints and queries

- Encourages discussions on various recruitment strategies and trends

- Facebook in short has the power to engage in conversations and headhunt talents on absolute cost free scale.

Companies have decided to join the war to recruit the best of graduating crop and social networking sites seems to provide an extra cutting edge for the war. Companies using facebook seemed pleased with the result. For example T-mobile, the phone company was successful in connecting with 42 graduates through a single account in f

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Facebook As an Online Recruitment Tool For Masses

By: delillo titcomb

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