Facebook -Generate A Tidal Wave Of Free Traffic And Sales
Facebook -Generate A Tidal Wave Of Free Traffic And Sales
Create a second income and explode the potential of your
online or home based business.
Learn the secrets of harnessing the power of social media to
drive a ton of traffic to your web site or blog for free.
The freedom and liberation from routine that comes from a
profitable home based business or online business is like
nothing else you will experience in life. Whether your aim
is to provide a full time income to replace the day job, or
a second income to supplement your lifestyle, it can all be
achieved through the power and versatility of the internet.
However, it is estimated that 90% of online businesses
either fail or never generate a single sale. The main reason
is simply not understanding that the need to market
effectively and reaching the target market is key.
I can talk to you about the importance of keywords and the
need to get the basics of search engine optimization
correct, but this is for more established site owners and
can easily be the topic for a whole weekend of discussion.
For new web site and home based business owners the fastest
way to start establishing interest in your online business
is through the incredible power of Social Media.
By far the most widely used social networking site is
Facebook. It offers direct access to more than 500 million
users and although it's seen by many as a social site, it
does in fact present a huge range of opportunities for
online business and the home based business community.
Facebook is a platform where companies can interact with
current and potential customers, and where they can promote
their products and services.
Facebook has recently been pro-active in encouraging
business to use their services by offering fan pages and
adverts.
Businesses can set up a company profile or groups and
message boards where customers can converge to discuss with
one another the service they have received.
Like other social media sites, the key here is openness and
businesses must be willing to give up a certain degree of
control to customers. Keeping content interesting and
relevant is crucial to any social media page, and Facebook
is no exception.
To attract and retain followers or fans, you need to offer
exciting content that stands out from the crowd. Consider
different forms of content, such as video marketing, audio,
pictures or blogs that would most appeal to your target
audience.
Companies can poll there fans and guage the reaction to new
products or ideas and Facebook is a fantastic tool for this.
Once your page or group is set up, think about who you want
to attract. Start simply with people and customers you know
and in turn they will invite their friends and customers.
Social media is an extremely viral form of communication, so
don't expect to have thousands of fans overnight. Discounts
and other offers exclusive to Facebook fans or group members
can be a great way to generate more followers.
If you are considering using Facebook to promote your online
business or home based business then consider the following.
* Post regular business updates on your wall - it is
important to keep content fresh and interesting. But try not
to add too many updates because content overload will
overwhelm your fans and swamp their news feed pages.
* Make use of video or images - keep your page visual as
this helps to engage your audience.
* Offer discounts and run promotions and competitions - this
is great way to increase your following, by providing offers
exclusive to Facebook fans.
* Carry out market research - Facebook offers a free
platform for market research. Poll your fans to find out
what they think of your business ideas.
* Respond to comments - make sure you reply to questions or
comments posted by fans and start developing a dialogue with
them. Similarly, reply to criticism, don't ignore it.
* Start discussion groups - encourage conversation about
your business. This is an effective way to boost brand
awareness, and you can educate fans about your product or
service.
* Use Facebook ads to increase your fans base - although
it's no substitute for proper engagement, it can help boost
fan numbers.
* Share blog posts - if you have a company blog make sure
you share the latest posts on your Facebook fan page.
* Avoid over commercialization - when sharing interesting
product news or offers, try not to be too profit-focused.
Social media sites are not merely another sales platform and
being overly commercial is a guaranteed way to deter fans.
Above all, be upbeat, positive, newsworthy and honest.
Nothing deters potential clients more than negativity and
false claims.
Have fun with your new home based business and remember that
it is a great vehicle to drive you to where you want to be in
life.
Facebook -Generate A Tidal Wave Of Free Traffic And Sales
By: dandan
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